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S7 E1 There's Blue Ocean ahead if you have a Good Boat & Compass - Bob DiGiacomo

7/10/2021

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Bob DiGiacomo Destiny Road ”Your one step away from the Journey of a Lifetime” 

IBGR.Network...The World of Business at Your Fingertips

How to seek out and convert to Blue Oceans and get out of the mire of Red Ones!Segment 1
Don’t Get Mired in Red Oceans

  1. Help! My Ocean is turning Red
  2. More and more people, managers, companies, businesses, even governments are finding themselves up against bloody competition. 
  3. Shrinking margins
  4. It’s time to seek out the “uncontested” markets that lead to profitable growth
  5. Alignment / Renewal / Sustainable Blue Ocean Strategy
  6. Specific applicable Laws of Leadership

Segment 2
Red Ocean Traps Part 1

  1. How do we align all of our activities around blue ocean strategy?
  2. What do you do when the Blue Ocean becomes Red?
  3. Avoiding the gravitational pull of “Red Ocean Thinking” ie: Red Ocean Traps
  4. Specific applicable Laws of Leadership
  5. Trap 1 Seeing market-creating strategies as customer-oriented approaches
  6. Trap 2 Treating market-creating strategies as niche strategies ie: Desegmentation

Segment 3 
Red Ocean Traps Part 2

  1. Specific applicable Laws of Leadership
  2. Trap 3 Equating market-creating strategies with technological innovation
  3. Linking technology to buyer value
  4. Technological innovation does not necessarily create New Market Space
  5. Successful strategies



Segment 4​​ 
Summary and Distinctions between Red & Blue Oceans

  1. Learn & Understand why finding and developing blue ocean markets is your organization’s best chance for growth and profitability.
  2. Strategic Planning Model
  3. Competition is irrelevant
  4. Some examples 
  5. Red Ocean vs Blue Ocean and seeing the difference.

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        • William Eastman
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        • Crystal Y. Davis
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        • Russell Colbourne
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        • Ajai Lal
        • Bijay Kumar Khandal
        • Lisa Askwith
        • Rashmeet Kaur
        • Meena Mac
        • Ramdas Shenoyy
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