The 3METHOD™ Season 2
Get the best out of your BrandArc™
This is the 3METHOD; delivering time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Todays’ show… Get the best out of your BrandArc™ and how to establish the fundamentals of your business and brand using the 3METHOD BrandArc™.
Episode 21. Get the most out of your brand
Over the coming months, I’ll be sharing practical ways for you to increase your sales, profits and improve brand awareness to build a lasting a solid business.
It will keep you focused on why you are in business, how you serve your people and customers and what you want to achieve.
But until we know our brand intimately, we can’t possibly sell it.
Simon Sinek said… In order to stand out, we have to know what we stand for.
That’s why over the last few weeks, we have gone through the stages of building your BrandArc™.
Now we have it, we must implement it.
The BrandArc is used for 3 primary purposes:
Episode 22. Branding with the BrandArc
Using the top of the BrandArc™, ‘The Face’ we can determine the outward facing communications of your business.
Episode 23. Marketing planning with the BrandArc
Using the middle of the BrandArc™, ‘The Framework’ we can plan a marketing strategy for the business.
Episode 24. Business planning with the BrandArc
Using the bottom of the BrandArc™, ‘The Foundation’ we can write a business plan.
Written by - Richard Miller – Brand Commander at 3METHOD™ Marketing
Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006.
Experienced in both media sales and buying, Richard was responsible for multi-million-dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising).
Through decades of practical experience in startups, business ownership and marketing, Richard developed the BrandArc™; a three-stage method to build a meaningful, unique and highly marketable brand.
Richard is also the Founder and Director of startup company, poddiy™ and Director of ChiBall World®
Connect with Richard on LinkedIn or email him: email@example.com
Or visit www.the3method.com
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