S9 W7 E25-28 Call To Action Magic with Monique McDonald

Call To Action Magic - An invitation to greatness


Today we are exploring how to create calls to action that are irresistible and how this practice is not about sales but rather an invitation to greatness.  We are always inviting people to action in business and yet this is often where entrepreneurs get a bit lost.  There are some that have absolutely no issues with closing the sale and some that lose their mojo as soon as it comes time to sell.  Which one are you?  I have found that those that find it easy to sell may find it difficult to inspire and those that find it second nature to inspire will feel discomfort with selling.  Let’s find the magic together.

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​E25 They are already your clients

1. “Your customer doesn’t care how much you know until they know how much you care.” ~ Damon Richard, customer service expert at Forbes
   
2. Most of my clients have said to me in one way or another that they hate sales.  It is the part of their business that causes the most stress and ironically enough can bring the most success.  What is the block here and why does it completely permeate their sales conversations or calls to action?  I find that they either withdraw their energy and become a shell of who they are or they speed through the process as fast as they can to get to the end.  I created a program specifically designed to help with this process when I watched client after client bump up against this issue in their presentations and sales conversations.
   
3. What if we stopped worrying so much about the selling part?  In fact, how would we treat potential customers if we thought of them as paying customers already?  When we engage them from that place within us where they have already said yes, we relax and open back up again.  We would be more apt to speak to them as though we didn’t have to convince them of anything and would just share our content with excitement.  Our energy would be flowing gracefully because we become more effortless in our demeanor, we might even start to have fun sharing our expertise.  We would be projecting how much we care instead of a litany of facts and figures so we feel worthy of their time and attention.  When we practice this flow as much as we practice our powerpoint and creating our content, something unusual starts to happen.
   
4. I have watched it over and over.  My clients are flowing effortlessly and full of animation while they are teaching or sharing and all that flow freezes when it comes time to talk about the money.  They often check out on some level.  I always ask what it would take to continue the education and connection right through to the end of the call to action or invitation?  How would your thoughts about selling change if you thought of it as part of customer service?  Is selling actually only another part of being of service to your customer?  How would your relationship to selling change if that were the case?  When we take care of potential clients as though they are already our clients we discover that the sales conversation is just another way to ensure stellar customer service.
   

TAGS:  speaking mastery, public speaking mastery, public speaking, speaking mastery achievers, speaking mastery accelerator, success insider speaking mastery, speaking, public speaking training, acquiring clients, how to get clients, strategies for acquiring clients, coaching clients, acquiring clients while you sleep, client acquisition, acquiring clientele, paying clients, how to acquire clients, first paying clients , clients,acquiring customers, how to get coaching clients, how to get paying clients, how to get coaching clients fast ,business clients, more clients, call to action, call to action examples, call to actions, how to write a call to action,calls to action marketing, call to action tips,que es call to action,  to action, what is a call to action, call to action marketing,best calls to action,call to action in your video,how to create a call to action, call to action examples for sales

Known to many as “The Magnetic Voice,” Monique McDonald is a Grammy-nominated, award-winning vocal specialist and certified Conscious Transformational Coach. Initially terrified to audition or speak publicly, Monique studied intensely with excellent coaches to cultivate her confidence. As a result, she celebrated with outstanding Opera and Master Class performances throughout Europe, Russia, Japan, and the US, including Carnegie Hall, NYC, and the Kennedy Center in Washington, DC. When Monique helps you unlock your natural charisma and your “Magnetic Voice,” you benefit from secrets learned in over twenty years through High Stakes Performance combined with her unique coaching style.  Her passion is inspiring charismatic communication and mastery of the human voice to empower entrepreneurs, speakers, and leaders.


Be sure to subscribe to The Magnetic Voice Show so you never miss an episode!

E26  Inner misalignment and self sabotage at point of the sale

1. “Self Sabotage is like a game of mental tug-of-war.  It is the conscious mind vs. the subconscious mind where the subconscious mind always eventually wins.” ~ Bo Bennett, entrepreneur, author, speaker
   
2.  Last week we talked about humor being one of the quickest ways to gain rapport in presentations and conversations.  This week we are talking about the place where a lot of entrepreneurs often lose rapport in presentations and conversations.  Very often when we get to that point of sale we back away from the moment.  We allow ourselves to be overtaken by our history around money which causes inner misalignment and silent self sabotage.  It seems that no matter how much we push ourselves to have these sales conversations, there is often some obstacle that shows up to block our ability to stay present at the point of sale.
3.  Let’s take a look at why this is so common.  When I come across people who find this easy and even fun, I ask them why they find it so easy.  The response is more often than not, “It never occurred to me that it could be difficult.  I just do it.”  As is often the case, when someone is in their zone of genius it rarely occurs to them how it works. It just works.  This is also true with our voice.  We most often take it for granted and rarely even think about it until it stops working or becomes weak.  As I started to study this I discovered that for most people when there is a disturbance with money or the voice, it is usually based on a life experience that caused the person to shut down their power.  They made a decision about money or their voice of power that became a belief that is now sabotaging their natural flow.
4.  Once we identify the thought or belief that caused the shut down, the rehabilitation process is relatively quick.  What takes time is turning that unconscious thought or belief into a conscious one that must be practiced and strengthened so that it becomes unconscious again.  You see the truth is, the unconscious mind always wins.  It runs the show.  It is the program running in the background of your brain and no matter how many new apps you would like to try, you have got to reboot.  What we discover is that it is our nature to speak up and ask for what we want or need.  We are meant to continue to connect and share even if people say no to our invitations.  What gets sticky here is our history of how no was expressed in the past and the loss of our personal power when we needed to say no and didn’t.  Isn’t it curious that all this gets activated by a simple invitation to potential clients? 

TAGS: speaking mastery, public speaking mastery, public speaking, speaking mastery achievers, speaking mastery accelerator, success insider speaking mastery, speaking, public speaking training, acquiring clients, how to get clients, strategies for acquiring clients, coaching clients, acquiring clients while you sleep, client acquisition, acquiring clientele, paying clients, how to acquire clients, first paying clients , clients,acquiring customers, how to get coaching clients, how to get paying clients, how to get coaching clients fast ,business clients, more clients, call to action, call to action examples, call to actions, how to write a call to action,calls to action marketing, call to action tips,que es call to action,  to action, what is a call to action, call to action marketing,best calls to action,call to action in your video,how to create a call to action, call to action examples for sales


Known to many as “The Magnetic Voice,” Monique McDonald is a Grammy-nominated, award-winning vocal specialist and certified Conscious Transformational Coach. Initially terrified to audition or speak publicly, Monique studied intensely with excellent coaches to cultivate her confidence. As a result, she celebrated with outstanding Opera and Master Class performances throughout Europe, Russia, Japan, and the US, including Carnegie Hall, NYC, and the Kennedy Center in Washington, DC. When Monique helps you unlock your natural charisma and your “Magnetic Voice,” you benefit from secrets learned in over twenty years through High Stakes Performance combined with her unique coaching style.  Her passion is inspiring charismatic communication and mastery of the human voice to empower entrepreneurs, speakers, and leaders.


Looking for more 1-to1 help with your Message to the World? Check out my coaching packages at themagneticvoice.com Then click “Transform with Monique” to book a complimentary connection call and let’s see which one is a good fit for your needs!






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E27  Seeding the Sale

1. “Do what you do so well that they will want to see it again and bring their friends.” ~ Walt Disney
   
2. The first time I heard the term “seeding the sale”, I really thought I was in the wrong place.  I was at a convention for entrepreneurs called, “Speak to Sell” with Lisa Sasevich.  This was my first foray into creating products and programs and selling them.  What struck me most about this room full of entrepreneurs, is that although the name of the event was “Speak to Sell”, most of the people there were not salesy at all.  They were heart centered entrepreneurs that were learning new ways of organizing their content, presenting it and selling it.  It was an outstanding weekend and it was the first time I truly understood that we are all creating a call to action all the time.  What is a call to action anyway?  It is an invitation to take the next step in your self development and business.  
3. What I discovered is that seeding the sale is where the magic happens.  When we understand that in all our relationships and conversations we are engaged with how we want our listener to feel and what we want them to do, we realize that we must also do that for ourselves.  As we learn how to start the invitation from the beginning of the conversation, planting seeds of what action we will call our listeners to do, it will be easy to continue the flow when it comes time to invite.  Our content will be filled with the results and joy we have experienced.  We will tell stories of those we have already invited to come on the journey with us.  
   
4. When we see others experiencing joy and successful results, don’t we want to continue the conversation?  When we are ready we want to be guided through the hard parts of life’s journey so we can get to experience that success and joy right now.  We want to learn how to create habits in order to sustain it quicker and easier.   So now when we think of being the one who invites, we are inviting from a place of “Of course you want to come on this journey with me and I can’t wait to show you the shortcuts and guide you through the tricky parts!  Let’s do this walk together!”  All of a sudden you are not selling, you are inviting so enthusiastically it becomes an irresistible invitation.  If it is not their time to make the journey, you have planted seeds and left bread crumbs so they will find you when they are ready.
   

TAGS:  speaking mastery, public speaking mastery, public speaking, speaking mastery achievers, speaking mastery accelerator, success insider speaking mastery, speaking, public speaking training, acquiring clients, how to get clients, strategies for acquiring clients, coaching clients, acquiring clients while you sleep, client acquisition, acquiring clientele, paying clients, how to acquire clients, first paying clients , clients,acquiring customers, how to get coaching clients, how to get paying clients, how to get coaching clients fast ,business clients, more clients, call to action, call to action examples, call to actions, how to write a call to action,calls to action marketing, call to action tips,que es call to action,  to action, what is a call to action, call to action marketing,best calls to action,call to action in your video,how to create a call to action, call to action examples for sales

Known to many as “The Magnetic Voice,” Monique McDonald is a Grammy-nominated, award-winning vocal specialist and certified Conscious Transformational Coach. Initially terrified to audition or speak publicly, Monique studied intensely with excellent coaches to cultivate her confidence. As a result, she celebrated with outstanding Opera and Master Class performances throughout Europe, Russia, Japan, and the US, including Carnegie Hall, NYC, and the Kennedy Center in Washington, DC. When Monique helps you unlock your natural charisma and your “Magnetic Voice,” you benefit from secrets learned in over twenty years through High Stakes Performance combined with her unique coaching style.  Her passion is inspiring charismatic communication and mastery of the human voice to empower entrepreneurs, speakers, and leaders.


Be sure to subscribe to The Magnetic Voice Show so you never miss an episode!



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 E28 The invitation to step into their greatness

1. “We were designed for accomplishment, engineered for success and endowed with seeds of greatness.”  ~ Zig Ziggler
2. ​Everytime we share a call to action with our target audience, we invite them to step into their biggest vision of themselves.  There is a precious, intimate moment that is created when we make this invitation.  So many of us miss it, though, because we get tangled up in our own stories and wounds over money and failure.  We can often miss this moment that could be the most important moment of our potential client’s life.  This moment when they actually need us the most.
3. Most of us respond to the words of Zig Ziggler with a resounding Yes, that is true.  However, when it is time to step into the truth of it by taking action, most of us don’t feel worthy of this truth.  We have a belief deep down that we haven’t accomplished enough or been successful enough to deserve greatness.  So when it comes time to say yes to the invitation or call to action, we often choose to say no.  Just like when it comes time to make the invitation or give the call to action, there is that within us that says no.  It may be a whisper of a no that we don’t even recognize as no.  It just feels like a disconnect or very uncomfortable sensation.
4. So here is my call to action for you today.  Decide to live from the place in you where Mr. Ziggler’s statement is true.  Decide to believe that when you next make your call to action, what you are offering is so good they will not only want to see it again, they will invite their friends.  Vow you will stay in the moment with your potential clients and just hold space for them to find it in themselves to say yes to THEIR natural design for accomplishment and success, yes to being willing to nurture the seeds of THEIR greatness.  When you realize that they are already your clients, you will discover that they don’t need you to sell or convince them of anything.  What they need is for you to open the door and invite them into your vision of who they truly are.  Remind them of their magic and invite them to step into their greatness.

TAGS:  speaking mastery, public speaking mastery, public speaking, speaking mastery achievers, speaking mastery accelerator, success insider speaking mastery, speaking, public speaking training, acquiring clients, how to get clients, strategies for acquiring clients, coaching clients, acquiring clients while you sleep, client acquisition, acquiring clientele, paying clients, how to acquire clients, first paying clients , clients,acquiring customers, how to get coaching clients, how to get paying clients, how to get coaching clients fast ,business clients, more clients, call to action, call to action examples, call to actions, how to write a call to action,calls to action marketing, call to action tips,que es call to action,  to action, what is a call to action, call to action marketing,best calls to action,call to action in your video,how to create a call to action, call to action examples for sales, step into your greatness, greatness, step into greatness, how to step into your greatness, greatness motivation, motivation for greatness, greatness motivational speech

Known to many as “The Magnetic Voice,” Monique McDonald is a Grammy-nominated, award-winning vocal specialist and certified Conscious Transformational Coach. Initially terrified to audition or speak publicly, Monique studied intensely with excellent coaches to cultivate her confidence. As a result, she celebrated with outstanding Opera and Master Class performances throughout Europe, Russia, Japan, and the US, including Carnegie Hall, NYC, and the Kennedy Center in Washington, DC. When Monique helps you unlock your natural charisma and your “Magnetic Voice,” you benefit from secrets learned in over twenty years through High Stakes Performance combined with her unique coaching style.  Her passion is inspiring charismatic communication and mastery of the human voice to empower entrepreneurs, speakers, and leaders.


Looking for more 1-to1 help with your Message to the World? Check out my coaching packages at themagneticvoice.com Then click “Transform with Monique” to book a complimentary connection call and let’s see which one is a good fit for your needs!