Charles George - "Publish to Thrive" IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow, or exit a business. Grow With Us. Publish to Thrive Radio Show Welcome to the Publish the Thrive Radio Show. Every business owner can benefit from publishing their knowledge. Whether you are creating content for social media, blog posts, videos, podcasts, newsletters, books, or other types of premium content. Everyone is a publisher. Publishing helps you reach new prospects, strengthen relationships with current customers, and create additional revenue opportunities. I'm your host Charles George. I am a digital direct marketer and copywriter. For about 20 years, I have consulted with businesses on creating marketing campaigns that reach new customers and sell more to their current customers. Today, I focus on building profitable online audiences and brands. Show Objectives Today we are going to talk about sales metrics, revenue, profit, and scaling a company in today's online world. If you are looking to build a scalable business online, then this show will reveal the metrics that allow you to scale your business to whichever level you desire. In 2013 Facebook released a pdf that talked about how to use Facebook pages to build your business. These same principles still apply today to building audiences, whether it's Facebook pages or any other online audience. The three stages of building an online audience are Build, Engage, and then Amplify. Build, Engage, Convert – So today, we are going to share metrics that relate to building and scaling an online business. Key Issues One of the things I do is I study direct mail letters from the past. I'm talking about companies that used direct mail as their primary marketing channel. These are long forms sales letters that can range from 4- 40 pages in length. Now to write a sales letter that long that keeps people's attention and then sells a product is not necessarily easy. Direct Mail Story of each direct mail package is a sales man for your business. So if we send 10 letters a day, 100, 1000, 10,000, etc. This company started out, and after 8 years they were mailing 100,000 pieces of mail per day. Think about this. Today's equivalent online channel is email. The Value of an Email List Why does the size of your email list matter? Whether you scale a direct mail campaign or an email campaign, the metrics are very similar. Both have to do with understanding your metrics. Segment 2 - What You Need to Know
Segment 3 –
Segment 4- What You Need to Do Conversion Metrics Cost to Acquire a Customer Value of a Customer to Our Business Value of Email Subscriber to Our Business How often people purchase Average Transaction Size Top 1-20% Value of a Customer 3 Types of Media Buying
About Charles George Charles George is passionate about helping purpose-driven entrepreneurs create a lifestyle business by combining publishing with direct marketing. One of the fastest and most profitable ways to build an audience is through email. Download Charles' free report 101 Ways to Increase the Size of Your Email List. http://publishtothrive.com/IBGR Shows Previous: Customer Recovery Next: Summary of Season 2 Sales Stage III Written by Charles George About Charles George Charles George is passionate about helping purpose-driven entrepreneurs create a lifestyle business by combining publishing with direct marketing. One of the fastest and most profitable ways to build an audience is through email. Download Charles' free report 101 Ways to Increase the Size of Your Email List. http://publishtothrive.com/IBGR C2.11.3NA
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