stages of development - International Business Growth Radio Network

SAVAGELY SELL YOUR BENEFIT AND NOT THE PRODUCT OR SERVICE - DAVID WILSON

14/10/2020

David Wilson - "No Nonsense Market Domination"

IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. GROW WITH US.

Introduction

🔥🔥🔥My name is David Wilson AKA The Business Savage, and I am your host for the NO NONSENSE MARKET DOMINATION radio show! 🔥🔥🔥

Introduction

I look forward to walking with you on this AWESOME journey! Throughout our time together, I will give you funny (and, at times, downright hilarious) and entertaining real-life stories that highlight and illustrate relevant business topics, leading to ACTION you can take TODAY and EVERYDAY AFTERWARD to grow your business.

I will offer you a BIG PICTURE, high altitude view of business concepts ranging from sales to marketing to networking to connecting--all with a straight-as-an-arrow & NO NONSENSE delivery (hence, the name of the show 🤣)

So, no matter the stage of business you’re in currently (idea, startup, emerging business, hockey-stock growth, mature, or exit), I PROMISE YOU AT LEAST ONE HEARTY LAUGH (probably more) AND AT LEAST ONE NUGGET YOU CAN APPLY TO YOUR BUSINESS TODAY!

And, as always, STAY SAVAGE, MY FRIENDS 🔥🕴️💪🏾

🔴⚫🔴⚫🔴⚫

If you’re listening live or to one of the recordings, you can always connect and interact with me on Facebook, Instagram, LinkedIn and Twitter at IBGRNetwork.

You can listen LIVE four times a day:

● 3pm-4pm: TORONTO, CANADA Local Time
● 11am-12pm: SYDNEY, AUSTRALIA Local Time
● 12:30pm-1:30pm: MUMBAI, INDIA Local Time
● 2pm-3pm: LONDON, ENGLAND Local Time

By the end of our time together you will...

Know the difference between a feature and a benefit, how to identify the benefit you offer, and how to share that benefit without selling

🔥🔥🔥Show Segments

Features vs. benefits
PARADIGM SHIFT--Focus moving forward on the prospect’s favorite radio station (besides IBGR!): WII-FM (What’s in it for me?)
What do your prospects want? That may be different from the benefit you THINK you offer!
“Ok, Savie, I know my benefit, but I still feel like I’m selling.”

🔥🔥🔥What You Need to Know

Whether you are a salesforce of 1 (JUST YOU) or 100 with 1 or more sales managers, it is IMPERATIVE you (and the entirety of your salesforce) know the benefits of your products/services and understand who the prospect is and how/why they buy from you. This offering of the benefits will be a theme throughout the series.

🔥🔥🔥What You Need to Do

SHIFT YOUR PARADIGM towards WII-FM
Forever focus on BENEFITS, not features
Focus on actions, NOT the results from those actions
Learn and master how you are trying to help
GIVE!

🔥🔥🔥Shows

Previous: C4.001 THE START OF SAVAGELY DOMINATING YOUR MARKET
Next: C4.003 WHAT DO YOUR PROSPECTS NEED, WHAT ARE YOUR PROSPECTS HEARING, AND HOW MUCH IS IT WORTH?