...How Hard is Hard?
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One theme consistent in Season 3 is the station's becoming your CGO - Chief Growth Officer for Hire, the underlying role of the Network. All of my shows: Growth Community, Building in Front of You, Your MLM Empire, Economics for Owners, the Self Managing Organization, Creating a Consulting Business, and today's Show Series "Living the Life" - centers on how to use the IBGR Network for business success.
Our relationship with the listening audience of entrepreneurs and owners:
That is what is meant by Looking at IBGR as your CGO - your virtual Chief Growth Officer so you can Live the Life.
Last week we tackled "GO SOFT BEFORE GOING HARD? - WILLIAM EASTMAN". This week we take the lessons learned from previous soft launches and make it the real thing.
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Show Objectives - The Why
Today’s show identifies key KPI’s to monitor during your hard launch. You, as the business owner, have the most vested interest in the success of your launch. Stay focus, stay active and lead your company through this exciting time in your business. Refresh yourself with lessons learned during your soft launches and use them to set yourself up for success now. It’s time to step up your game and launch your brand into the marketplace.
Key Issues - Owner Perspective:
What You Need to Know - The WHAT
Your Hard Launch will be very similar to your previous soft launches, but on a much larger scale. You have been through the process several times by now at a smaller scale and have worked out most of the kinks. You are ready for the world to know your brand. Your main role and responsibility during the Hard Launch is to be the captain of the ship. If you hired out to help with the launch, you don’t need to micromanage the work. Your job is to ensure that your Hard Launch continues to maintain the course while making course adjustments as needed. Your business needs you to be fully present and leading from the front. This is the time to step up and stay active.
What You Need to Do - The HOW
We are your single, one stop source for business success, period, end of story.
Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
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All IBGR Shows Notes are available for download