Season 4 Overview - James Bryant

James W. Bryant - "Better You 4U - An Entrepreneur's Journey"
IBGR - PROFIT Radio Network. Everything a business owner needs to start, grow or exit a business. Come grow with us.


INTRODUCTION
Welcome to season 4 of Better You 4U An Entrepreneur’s Journey.  All of the episodes this season will be viewed through the lens of building your community. Community means something different to everyone and the level of importance that you invest in building community depends on what it means to you, your brand and your business.  There is a difference between your audience, your community, customers and your fans (ambassadors).  The community that you build will help you find your customers, their needs, and to better design your products and services to meet their specific demands.

​Consistent Marketing and Sales do not happen in vacuum but are part of the entire system where you are identifying and engaging your community.  You can drive sales through cold calling and cold emailing but if you want to create an organism that will help you grow your reach, then you need to build a community.  

One of the most effective marketing strategies is still word of mouth.  People are more likely to buy and support products that they can envision a person like themselves buying or using.  
The power of Your brand is the power of your community! 

Show Objectives - The Why
The objective of today’s show is to provide an overview of the conversations that we are going to have in Season 4.  The context of the season’s shows is all about building your community.  Your community of customers and brand ambassadors will help you expand the impact of your business and grow your profits.  This show talks about my journey as an entrepreneur and the topics that we are covering in this season are topics and issues that I have recently or am currently implementing in my business.  You will get a real-time view of putting these tools into practice as we take this journey together. 

Key Issues - Owner Perspective:
There is no question that you have to continue to pursue growing your sales, managing your expenses and increasing your profit.  Building a community takes time but can be one of the most profitable ways for you to increase your customer base and your profits.

1. Growing Your Customer Base
2. Developing Your customer relationships
3. Keys to successful customer engagement
4. Your support Network

What You Need to Know - The What

1. Season 4 Overview – Building Your Community 
2. Trust the Power of Relationships
3. Know Your Customer
4. Developing Your offer – What problem are you solving
5. Designing the Customer Journey
6. Packaging Your Promise
7. Delivering Your Promise
8. Experience is the best teacher
9. The importance of your Call to Action
10. Building Your Brand is just the start – How will people find you?
11. Customer Referrals – Why You are not getting the results you want
12. My website has traffic but no sales or leads, what’s next?
13. Season 4 Wrap-up Understanding our customer, their problems and how we solve them.

What You Need to Do - The How
Note the topics that you are interested in.  Set your calendar, listen and apply!

1. Build your Community
2. JOIN the IBGR Community
3. DOWNLOAD the IBGR Growth App
4. Subscribe to the podcast: https://podcast.betteryou4u.com/
5. Interact with us!

Shows
Previous: 2020 in Rearview
Next: Trust the Power of Relationships – Leveraging the power of you

James W Bryant
I am extremely motivated to make a positive impact on the world by helping people strengthen their inner hero. I believe the many people settle for mediocrity, and are unaware of the greatness that lies within. It is my honor to help you realize your potential so that you can achieve everything you desire overcoming any and every obstacle along the way.

Facebook:     https://www.facebook.com/BetterYou4U
Instagram:    https://www.instagram.com/betteryou4u/
LinkedIn:    https://www.linkedin.com/in/jbryant2/
 
Let Your Light Shine

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