James W. Bryant - "Better You 4U - An Entrepreneur's Journey"
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Welcome to the Season 4 Finale of Better You 4U an Entrepreneur’s Journey. Over the past 12 weeks we have walked through the steps needed to build the community that you need to support the business of your dreams. This season started with defining “building a community,” and covered everything from being trustworthy to the behind the scenes structure that is needed to layout your sales funnel and your customer journey. There were several episodes that focused on being about the see the world through the eyes of your customer and pin pointing the exact problem that your company solves for your target customer. We live in a world where we have access to information right in the palm of our hands. Information in of and itself is not what provide power. Power is not derived simply from knowledge. Power is realized when the right information is acquired and applied at the right time. I want you be to be able to apply the lessons that we have covered during this season so you can build and grow your business.
Show Objectives - The Why
The objective of today’s show is to provide a summary of the conversations that we had Season 4. The context of the season’s shows is all about building your community. Your community of customers and brand ambassadors will help you expand the impact of your business and grow your profits.
Season 4 Review
Growing Your Customer Base
Developing Your customer relationships
Keys to successful customer engagement
Your support Network
A website and a logo is not enough to build trust.
Authenticity – Trust is built on you being true to you.
Integrity – Delivering on what you say you are going to do.
Consistent engagement keeps things moving.
Your Costumer is not the same as your audience.
Your ideal avatar
Knowing Your Target Customer impacts everything that you do.
Have you tested your assumptions?
Identifying the problem
What will cut through the noise to speak to that customers issues?
Design your product to solve the issue
Position your product as the solution
The end product is Transformation
Defining your customer journey
Creating a container for your customers
Ethically lead your customers where you want them to go
Position Your Customer as the hero
What is the promise of you product?
Having the right package
Packaging your brand
Packaging your product
Packaging your promise
Don’t forget the ask
Your brand, product or service has to deliver the promise or transformation that you are offering.
Continuous Improvement – being agile in your product approach.
Why you need people using your product?
The power of engaging your customers in spreading the power of your brand.
The relationship is more than the offer
The different between a review, referral, testimonial an case study
Never miss an opportunity to engage
Your Call to Action (CTA)
The power of limiting the choices you offer
Having other avenues to engage people along the journey
Designing a great CTA
The relationship is more than the CTA
How do people find you now
How do you want people to find you
Tools of the trade
Consistent in message and key words.
Referrals are key to expanding your business
The difference between in person and virtual referrals
Provide value before asking
Be very specific in what and who you ask for.
The purpose of your website
Important website design elements
Stop sending mixed signals
Focus on your message
Package products for sale
What’s Up Next?
I am going to take some much needed time off from a weekly live radio show and devote some time on building the backend of my business, implementing many of the strategies that we talked about during this season. There is a new podcast in the works that will be launching in May 2021 – Engineering Your Success by Dr. James Bryant, use this link if you want to be notified when the new podcast launches.
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All IBGR Shows Notes are available for download