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DOWNLOAD. LISTEN. ENGAGE.

(SERIES: TAMING THE TWO HEADED BIZ MONSTER) - WK4: WHAT WE LEARNED FROM STARTING ON THE EGG FIRST - DONNA KUNDE & WILLIAM EASTMAN

29/10/2021

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Let me start with an insight that was not apparent when we started broadcasting last April and soliciting for Hosts.

"we guide action to increase self-confidence by proving the client's self-worth"

I'll get back to the quote during our four segments - just keep it in mind. We started in week 2 dealing with the chicken - supply or hosts in our business model. Last week we discussed the egg - demand or listeners. At the conclusion of last weeks show we stated that our mistake was not treating hosts as clients.

We will start here.

EPISODE 13:  Creating The Demand Offer
We started from a very logical position. The founders and executive team are serial entrepreneurs and built an offer that fit our needs. We know, as well as you do, that the secret to marketing in today's marketplace is content creation. So we took the medium of radio to help provide thought leadership, something that could be used in the sales process. Each show is recorded providing a podcast from each show and the creation of marketing collateral. Presto - everything was there to incorporate into current marketing efforts. So why didn't it work?

Topics
  • Making unverified assumptions

EPISODE 14: Making The Host Offer Free
Why Were We Not Getting Traction With Hosts and Their Base of Customers?

As we were monitoring listener traction per show we found that there was no real difference. Our marketing efforts was increasing listenership BUT if each host went to all of their social media connections there was no reason we didn't see a spike in listenership. It wasn't happening.


Topics
  • Why were our Hosts not marketing their exposure on #1 Global Business Radio & News Network on the internet?

EPISODE 15: The Problem of Monetizing The Offer - Step 1
The obvious answer to this question was to ask. However, the internal team starting and growing IBGR were consumed with all of the tasks of building a global network. This issue didn't become obvious until after 12 months of broadcasting and 6 months of communicating that Season 5 would be for fee, we lost 50% of our hosts. BTW - the fee structure was 1/4 the costs of being on a terrestrial station with limited reach.

Topics
  • What did we learn from drilling down on the obvious answer?

EPISODE 16: Treating Supply As Demand - Step 2
Remember the opening quote of "we guide action to increase self-confidence by proving the clients self-worth". This was in general terms the answer to the question. As stated earlier our Hosts were looking for help in marketing their offer and didn't know how to use the new materials.

As much as we didn't want to invest into this function, it became obvious that our success of providing help to 375 million global business owners required us hinged on the addition to our offer.

Topics
  • Solving the problem - become marketing consultants to the Hosts

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    • EXEC TEAM
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  • RADIO
    • ON AIR NOW
    • LISTENER GUIDE
    • SHOWS ON DEMAND >
      • BUSINESS PODCASTING MADE EASY
      • ECONOMIC NEWS >
        • IBGR.News
      • EXIT STRATEGIES >
        • An Epic Business Exit
        • Catalytic Conversation$
        • Exitology
        • The CFO Perspective
        • The Entrepreneur's Edge
        • The Smart & Savvy Business Exit
      • FINANCE >
        • Business Econ for a Post Pandemic World
        • Economics For Owners
        • Employee Capitalism
        • Money Matters
        • Practical Solutions to Difficult Problems
        • TurboCharge Your Business
        • Your Money Machine
      • HR / PEOPLE SKILLS >
        • Business and Beyond
        • Business Processes & People Talk
        • Equipping Others
        • Staff It!
        • Success Can Be Fun - With Focus!
        • The People Side of Business
        • Women of Business Thriving
      • INTERVIEWS >
        • Get You Noticed!
        • The Referral Guy Interviews Your
        • The Magnetic Voice
      • LEADERSHIP >
        • Compassionate Leaders of Influence
        • Destiny Road
        • Engaging Your People For Success
        • Leadershift with Col Ajai Lal
        • Leadership Powered by Common Sense
        • Influencing for Global Impact
        • Talk Leadership with Cedrick on the Radio
        • Your Corporate Confidante
      • MARKETING >
        • Building A Multilevel Marketing Empire
        • Level-Up Your Marketing
        • No Nonsense Market Domination
        • Buying Customers
        • #Seriously Social
        • Results Oriented Marketing
      • MINDSET >
        • Building Success Habits
        • Building You to Build Your Business
        • Entrepreneurial Mindset
        • Peak Impact Mentorship
        • Guidance To Wealth
        • The Hero Within
      • OPERATIONS >
        • Build It!
        • Building In Front of You
        • Building In Front of Your 2
        • Lead Lean
        • Pencils & Pistons
        • Planning Out Loud
        • Processes Under Control
        • The Ralph Peterson Radio Show
      • SALES >
        • Beyond The Method Selling
        • Inside The Customer
        • Sell It!
        • Serving Up Sales
      • STARTUPS >
        • A Business Primer for Startups
        • A New Business Model For Startups
        • Adulting In My Purpose Business Edition
        • Building Startup Operations
        • Creating A Consulting (Improvement) Business
        • How To Start A Consulting Firm
        • Survival Mode
        • The Geriatric Entrepreneur
        • Your Business 2.0
        • Z Gen Entrepreneurship
      • STRATEGY >
        • #OwnrLife
        • Better Your 4 U
        • Build Your Core for Dynamic Partnerships
        • Grow It!
        • How to Avoid Becoming the 80%
        • How To Become the Top 5%
        • How to Move Beyond the 15%
        • Living the Life .. On YOUR Terms
        • Own It!
        • ReImagine Your Business
        • The Business Owner's Bookshelf
        • The Self Managing Organization
        • Tenacious Top of Mind Business Insights
    • MEET THE HOSTS >
      • Ben Gioia ("joya")
      • Bert Robinson
      • Chris Mayfield
      • Crystal Y. Davis
      • Donna Kunde
      • Doug Thorpe
      • Ellen McIlhenny
      • Glenda Thompson
      • Jason "Wally" Waldron
      • Jeremy Gray
      • Jörn "Joe" Menninger
      • Kevin Beers
      • Lisa Askwith
      • Londina Cruz
      • Mike King
      • Monique McDonald
      • Patty Lawrence
      • RJ Lewis
      • Sarita Johan
      • Steve Sweeney
      • William Eastman
    • JOIN THE TEAM >
      • BECOME A HOST
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  • CONSULTING
    • HOST PACKAGES
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