(SERIES: TAMING THE TWO HEADED BIZ MONSTER) - WK5: EVERYTHING IS ABOUT DEMAND - DONNA KUNDE & WILLIAM EASTMAN
OK, I know, we are bouncing around but hey guess what, all startups are like this. You can make this look as linear as you want, the reality it's a mess.
EPISODE 17: How We Started Creating Demand
Well, we had to get an increase in traffic in the beginning - last April when the first IBGR broadcast started we were in 1 country with 1 host and 1 listener - our studio engineer. Compounding the problem was our singular host did 6 hours a da, 5 days a week out of North America that we replayed globally.
We started noticing that listeners went up as we added hosts until by the beginning of Season 3 (October 2020) we had reached 500 listerners a week with 40 hosts, not awesome but a start.
EPISODE 18: Evidence of Getting Traction
I don't want to convey that we really believed "build it and they will come" line from Field of Dreams, but that is really what the first two seasons looked like.
Then we shifted our emphasis from putting up enough of a quality that we can spend and $$$ on marketing, specifically social media. We did all of the standard stuff - create a business page and private groups. Progress - yes, enough - no.
EPISODE 19: Global Summits & Events
We were making progress but it still was a thin gruel. We were doing nothing to stand out, nothing that would have people stop and look - just another post on LinkedIn or Facebook. That meant we had to up the game by staging Summits at the start of a Season and events called Connects over the other months.
Again the gain was incremental and good but still not enough. However the good news - we started getting serious sales candidates in the funnel.
EPISODE 20: Quick Start - Alliances
Now we're talking. It seems build it and they will come does work only in a different way. Suddenly our outreach is matched by people reaching out to us - potential partnerships and alliances.
"The World Of Business At Your Finger Tips"
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