We are picking up from last week on going all in on creating demand - getting people excited about our offer and raising their hands for more information.
EPISODE 21: NETWORK EFFECT & USER FRIENDLY = nFx + ux Now that is a mouthful, two different topics smashed together to build a powerful model. What we have done at IBGR is to combine the strategic model of network effective (nFx) with the tactical approach of user friendly (ux). We are not trying to make this difficult, rather to find an easy way of making it impossible for the excited to leave the process. Topics
Keywords: EPISODE 22: (nFx) FREQUENCY, RELEVANT, UNIQUE, VALUE, DISTANCE Starting with the strategic view first, this is based on a 'math formula' we we picked up from the Network Effect Guild. We love it because on the surface it makes sense then when you at how it describes the success of technologies over the last 25 years - we were convinced enough to make it our strategy to become an Unicorn. We will address 5 of the variables during this segment. Topics
Keywords: EPISODE 23: (ux) LOOK, FEEL, USABILITY Now that the big picture is out of the way the question being answered is HOW? When we started IBGR in early 2020 the first visible representation of our existence was a website. Given our executive team had worked with several software companies we were familiar with the concept of user friendly or UX. Although it's purpose was software and later websites, it is really a killer model for looking at the business from the customers perspective. The goal is like Hotel California - once in you never leave. Topics
Keywords: EPISODE 24: ONE MODEL, ONE APPROACH The fun segment - how does it all fit together. In order to create awareness and then enough excitement to start the engagement process - what should my presence on all platforms and media look like. Topics
Keywords: "The World Of Business At Your Finger Tips"
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