SETTING SOCIAL MEDIA GOALS - Prerona Roy

Prerona Roy – Smart Marketing  

Introduction

In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. And almost all businesses are using Social Media Marketing. However, more than 60% of small businesses feel that they do not get results from social media. The major reason being the noise around, using jargons and buzzwords that end of the day do not serve a business. 

Most small businesses do not have the budget or the expertise to hire professionals. But implementing a low budget strategy for social media is about knowing few facts and utilizing them consistently to grow its audience or followers. 

In today’s show we will be covering the key things that business owners need to keep in mind and how to create an effective strategy. 

IBGR is committed to your success and our programming is designed to give you the tools and resources as well as the one percenters you might be missing that are the difference between feeling like you are treading water and chasing your tail versus on the up track and master of your domain..

Have a fantastic week ahead!


Listen>Apply>Engage
​
Show Objectives - The Why

The best thing about Social Media is you could start wherever you are. This is one of the simplest, easy to do, low budget tools to help you build awareness, generate leads for your business and learn and engage with your audience. 

Key Issues - Owner Perspective:

1. Too Many Platforms To Choose From 
2. Reasoning Behind Platform Choice
3. Lack Resources for Platform Specific Content
4. Short Term Results 
5. Not Enough Time Listening 
6. Time & Resources 

What You Need to Know - The What

1. Audience Persona 
2. Goal Setting & Objectives 
3. Resource 
4. Research 
5. Producing Content 
6. Tracking Analytics 

​What You Need to Do​​ - The How
Step 1: Choose your social networks
Step 2: Fill out your profiles completely
Step 3: Find your voice and tone
Step 4: Pick your posting strategy
Step 5: Analyze and test
Step 6: Automate and engage

Shows

Written by Prerona Roy 

You can connect with Simone on any of her seriously social platforms
Connect on LinkedIn

​

C1.01.4SA