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Show Notes

DOWNLOAD. LISTEN. ENGAGE.

SHOW 2: INTRODUCTION - CUT COSTS & DEVELOP A NEW OFFER - WILLIAM EASTMAN

5/4/2022

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All the evidence is the United States, and therefore the world, is on the edge of a recession. This is a fact that business owners don't control, except in response. Using the perspective of managing the business based on the economy, there are two rules: in a (1) contraction - strengthen your core to (2) gain a multiple in the next expansion from processes under control and therefore better margins.
Book & Series: Recession Proofing Your Business
Chapter & Show 2 - Introduction: Cut Costs & Develop New Offer - A Solid Recession Proof Business Model


EPISODE 5: Summary
During a recession, unless you are selling necessities, you can expect a reduction in customer spending or losing accounts though no fault of the business. The key is to use the adverse economy to strengthen the core of the business - the variable cost processes that affect margin and fixed cost processes that impact profit.

Cutting Costs starts with value mapping your core variable cost processes, then eliminate steps and time to improve quality. This is the same process for fixed costs; value map your core fixed cost process to eliminate steps and time to improve quality.

Show Objective
Given a contracting economy with diminishing business opportunities and inflation devaluing the currency, we will demonstrate the need to strengthen the core of the business to not only survive, but thrive.

EPISODE 6: The Schedule (65 Shows)
  • Finance Monday: Recession Proofing Your Cash Flow in 13 Weeks
  • Operations Tuesday: Cut Costs & Develop New Offer - A Solid Recession Proof Business Model
    • ​Cost Reduction Topics:
    • Value Mapping
    • Moving from “AS IS” to “TO BE”
    • Making process improvements is a collaborative process
  • Customer Wednesday: How to Make Money in an Economic Downturn
  • People Thursday: Recession Proofing HR - How to Do More With Less
  • Owner Friday: First Principles - A Business Owner’s Survival Guide in an Economic Downturn

EPISODE 7: Strengthening Your Core Operational Topics
  • Chapter 6: Achieving Lowest-Cost Producer
  • Chapter 10: Cost of Purchased Inputs
  • Chapter 14: Capital Costs
  • Chapter 18: Operating Costs
  • Chapter 22: Margins
  • Chapter 26: Forward Channel Costs
  • Chapter 30: First To Market With A Winner
  • Chapter 34: Design A Winner
  • Chapter 38: Never Build On Spec
  • Chpater 42: Building Alpha
  • Chapter 46: Beta To Omega
  • Chapter 50: Summary & Implementation Plan

EPISODE 8: How  the Book, Shows, and Podcasts Work Together
​We, the IBGR Network, has been using a very simple business model for content creation - make it once and use it multiple times. We looked at the best practices for business talk radio shows, podcasting, and creating eBooks. Then we built a process that integrates all 3.

That lesson is the basis of the Series Recession Proof Your Business. Instead of a weekly show, we have decided to take the subject through all 5 days using our balanced scorecard model. Every Monday we tackle what you need to do on finance, on Tuesday what you need to do for operations, and so forth. That means we will address Recession Proofing from 5 different perspectives and 65 shows. Each show is supported by a LIVE podcast for later review as part of the process of taking what what we provide and using it as it fits your business.

Our support system are the two Private Groups on LinkedIn and Facebook to move the conversation from one-way to creating a dialog and relationship with you. All you have to do is download the pre-release of Recession Proofing Your Business and listen to the podcasts. Our goal for the series is for you, the entrepreneur, to have a proactive plan to use the economic downturn to your advantage.

If you have questions post it here in the comments section or join our groups. Our handle on Facebook and LinkedIn is the same - ibgrnetwork.

See you there.

Next Operations Tuesday - Chapter 6: Achieving Lowest-Cost Producer

How to apply today's show to your business:
  • Leave Comments for the show
  • Facebook Private Group - Build My Business Today
  • LinkedIn Private Group - IBGR Growth Community
  • Download the APP
  • ​JOIN US at the Summit
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        • An Epic Business Exit
        • Catalytic Conversation$
        • Exitology
        • The CFO Perspective
        • The Entrepreneur's Edge
        • The Smart & Savvy Business Exit
      • FINANCE >
        • Business Econ for a Post Pandemic World
        • Economics For Owners
        • Employee Capitalism
        • Money Matters
        • Practical Solutions to Difficult Problems
        • TurboCharge Your Business
        • Your Money Machine
      • HR / PEOPLE SKILLS >
        • Business and Beyond
        • Business Processes & People Talk
        • Equipping Others
        • Staff It!
        • Success Can Be Fun - With Focus!
        • The People Side of Business
        • Women of Business Thriving
      • INTERVIEWS >
        • Get You Noticed!
        • The Referral Guy Interviews Your
        • The Magnetic Voice
      • LEADERSHIP >
        • Compassionate Leaders of Influence
        • Destiny Road
        • Engaging Your People For Success
        • Leadershift with Col Ajai Lal
        • Leadership Powered by Common Sense
        • Influencing for Global Impact
        • Talk Leadership with Cedrick on the Radio
        • Your Corporate Confidante
      • MARKETING >
        • Building A Multilevel Marketing Empire
        • Level-Up Your Marketing
        • No Nonsense Market Domination
        • Buying Customers
        • #Seriously Social
        • Results Oriented Marketing
      • MINDSET >
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        • Building You to Build Your Business
        • Entrepreneurial Mindset
        • Peak Impact Mentorship
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        • The Hero Within
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        • Better Your 4 U
        • Build Your Core for Dynamic Partnerships
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        • How to Avoid Becoming the 80%
        • How To Become the Top 5%
        • How to Move Beyond the 15%
        • Living the Life .. On YOUR Terms
        • Own It!
        • ReImagine Your Business
        • The Business Owner's Bookshelf
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        • Tenacious Top of Mind Business Insights
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