stages of development - International Business Growth Radio Network

SHOW & CHAPTER 34: DESIGNING A WINNING PRODUCT OR SERVICE - WILLIAM EASTMAN

31/5/2022

This is a structured approach to defining customer needs or requirements and translating them into specific plans to produce products to meet those needs. Reduces the likelihood of late design changes by focusing on product features and improvements based on customer requirements

Show Objective
Given show 31 on 1st to Market, create a process that will work closely with customer to improve or design a new product or service and bring it to market before the competition.

EPISODE 153: Summary
The QFD approach (Quality Function Deployment) is a structured process to effectively design and build products or services that meet the customers specifications.

Instead of building from an inside-out approach - our experts know better - it incorporates the voice of the customer into every step of the process and focuses internal experts on how to meet those requirements.

Topics:

4 QFD Levels
3 QFD Matrices
Small Business Owners Using the Tools

EPISODE 154: The 4 Levels of Quality Function Deployment (QFD)
We decided to provide you with the entire picture. There are 4 levels to the QFD process with #4 being optional.

A Quality Function Deployment (QFD) is a systematic method to help identify customers' needs for designing a product (or service) in a way that it considers the customers' needs first time.

Topics:

Level 1 - The translation of customer wants and needs into product or service design characteristics utilizing a relationship matrix
Level 2: The discovery of which assemblies, systems, sub-systems and components have the most impact on meeting the product or service design requirements and identify key design characteristics
Level 3: Examine which of the processes or process steps have any correlation to meeting the component, part or service feature specifications
Level 4: Listing all the critical processes or process characteristics in the “Whats” column on the left and then determine the “Hows” for assuring quality parts are produced and list them across the top of the matrix.

EPISODE 155: The 3 QFD Matrices to Quickly Build a Winning Offer
Although there are 4 Matrices in the process, we will focus on the first three because of the type of investment requirement. Since most small businesses have limited resources, let's cover what is possible.

Topics:

Requirements Matrix - WHAT: Customer Requirements, HOW - Design Requirements
Design Requirements - WHAT: Design Requirements, HOW - Engineering Design
Product/Service Requirements - WHAT: Engineer Design, HOW - Product/Service Characteristics

EPISODE 156: How the Small Business Owner Can Use the Tools
This looks difficult and complicated, it can be if you miss the point. This process of using matrices (charts) simplifies the process by sequencing steps to take a product/service idea to a final offer. The goal is to make the process comprehensive, miss nothing, and get it done as quickly as possible.

Topics:

Customer Requirements - measurable design targets and drive them from the assembly level down through the sub-assembly, component and production process levels
Design Requirements - specifications and requirements contained in the contract to specify the minimum standards and define the limits of the project
Engineering Design - the methods used to identify root cause and solve problems
Product/Service Requirements - the features and attributes of the deliverable that needs to be controlled

Next Show/Chapter 38: Never Build on Spec - CoDevelop with First Buyer

How to apply today's show to your business: