This is a structured approach to defining customer needs or requirements and translating them into specific plans to produce products to meet those needs. Reduces the likelihood of late design changes by focusing on product features and improvements based on customer requirements Show Objective Given show 31 on 1st to Market, create a process that will work closely with customer to improve or design a new product or service and bring it to market before the competition. EPISODE 153: Summary The QFD approach (Quality Function Deployment) is a structured process to effectively design and build products or services that meet the customers specifications. Instead of building from an inside-out approach - our experts know better - it incorporates the voice of the customer into every step of the process and focuses internal experts on how to meet those requirements. Topics:
EPISODE 154: The 4 Levels of Quality Function Deployment (QFD) We decided to provide you with the entire picture. There are 4 levels to the QFD process with #4 being optional. A Quality Function Deployment (QFD) is a systematic method to help identify customers' needs for designing a product (or service) in a way that it considers the customers' needs first time. Topics:
EPISODE 155: The 3 QFD Matrices to Quickly Build a Winning Offer Although there are 4 Matrices in the process, we will focus on the first three because of the type of investment requirement. Since most small businesses have limited resources, let's cover what is possible. Topics:
EPISODE 156: How the Small Business Owner Can Use the Tools This looks difficult and complicated, it can be if you miss the point. This process of using matrices (charts) simplifies the process by sequencing steps to take a product/service idea to a final offer. The goal is to make the process comprehensive, miss nothing, and get it done as quickly as possible. Topics:
Next Show/Chapter 38: Never Build on Spec - CoDevelop with First Buyer How to apply today's show to your business:
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