Donna Kunde - “The Business Owner’s Bookshelf”
PROFIT RADIO..."Grow With Us"
“Both success and failure are largely the results of habit!” – Napoleon Hill
There is a popular saying that knowledge is power. Hill says no. He says that knowledge is only potential power. It only becomes power when, and if, it is organized into definite plans of action and directed to a definite end.
When talking about knowledge and measuring it against what Hill is teaching in Think & Grow Rich, an educated person is not necessarily the one with an abundance of general or specialized knowledge. Instead, it is the person who has developed their faculties of the mind in a way as to be able to acquire anything they want, or its equivalent, without violating the rights of others.
Before you can use your new abilities of the mind to transmute desire into its monetary equivalent, you will need to get good first. This means you will need some sort of specialized knowledge of the service, product or profession you tend to offer in exchange for money. That means you need to become an SME (subject matter expert). The degree that others perceive your expertise and the degree to which you satisfy those expectations will be the amount people are willing to pay. Continue to hone your SME skills and position yourself as the one to solve problems in that area and you will continue to be able to raise your price tag.
I encourage you to listen to this series with an open mind and be willing to receive new ideas. Then continue the conversation in a special group I have created just for you in our Community of Commerce called The Business Owners Bookshelf where I have put downloadable copies of two of the books we will be exploring. The easiest way to listen and engage is inside the IBGR app for Android or iOS. See you on the inside...
Objectives - The WHY
In the chapter on Specialized Knowledge, Napoleon Hills says that “Behind every successful idea is specialized knowledge. Imagination and a great idea combined with specialized knowledge and organized plans is the formula to obtain riches.” Chapters V, VI and VII are meant to work in tandem to achieve this end.
Key Issues - Owner Perspective:
What You Need to Know - The WHAT
What You Need to Do - The HOW
The “To-Do” list from previous episodes:
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