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STARTUP TO UNICORN SHOW 2: Prime Lesson From The Pandemic: Connectivity - WILLIAM EASTMAN

12/10/2021

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"Unicorn" is a term used in the venture capital industry to describe a privately held startup company with a value of over $1 billion. When IBGR was formed the decision was to attempt to reach Unicorn status and delay seeking investment capital to the last moment. Preferably one and done.

We started broadcasting at the beginning of the pandemic and learned how to build a recession proof business.

Prime Lesson From The Pandemic: Connectivity & the Network Effect. “Networking is a business model, not a technique or meeting on zoom.”

EPISODE ONE
The Network Effect is when increasing the number of participants (nodes) improves the offer. 

Network Elements - Nodes & Links
“Network effects have been responsible for 70% of all the value created in technology since 1994.”

Topic 1: A Network of Nodes & Links
  • Addition of 1 unit (business, association, person)
  • Initially the addition of Nodes add cost > value, after critical mass value > costs
  • Total number of Nodes doesn't determine value, it is the amount of activity
  • Links are methods, apps, software that links nodes together

EPISODE TWO
Mapping and influencing the development of nodes and links is the role of executive management; who you bring in and their corresponding networks.

Central vs Marginal Nodes
"Copy Your Highest Activity Nodes - Recruiting and Engagement"

Topic 2: How Powerful Are Your Nodes?
  • Central Nodes = most powerful individuals & organizations 
  • Central Nodes and corresponding links represent critical paths or flows
  • Nodes can be clustered by mapping the links
  • Marginal Nodes = less links and lower activity, dormant or poor fit

EPISODE THREE
How should we mix a common linking platforms and creating / using our own becomes the key issue. Obviously we have to go where the future customers are but if you don't move them, you don't own the relationship.

Building or Building on Current Links
"Let others aggregate, then consolidate to your platform"

Topic 3: Use of Current Platforms
  • WhatsApp - 2B
  • Facebook Messenger - 1.3B
  • WeChat - 1.2B
  • QQ - 600M
  • Telegram - 550M
  • SnapChat - 500M

EPISODE FOUR
Once the network has begun operations, it is critical to track how information flows in the system. Our primary Central Nodes are OnAir Hosts using proprietary links. 

Density & Direction
"The density of a network is determined by its ratio of links to nodes;  the higher the ratio, the denser the network."

Topic 4: Understanding Density and Influencing It
  • Unevenly distributed
  • White Hot Center = densest and highest activity
  • Cluster around Centers
  • Directed & Undirected Directionality - a measure reciprocity
  • One to One or One to Many?
​
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  • WELCOME
    • EXEC TEAM
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  • RADIO
    • ON AIR NOW
    • LISTENER GUIDE
    • SHOWS ON DEMAND >
      • BUSINESS PODCASTING MADE EASY
      • ECONOMIC NEWS >
        • IBGR.News
      • EXIT STRATEGIES >
        • An Epic Business Exit
        • Catalytic Conversation$
        • Exitology
        • The CFO Perspective
        • The Entrepreneur's Edge
        • The Smart & Savvy Business Exit
      • FINANCE >
        • Business Econ for a Post Pandemic World
        • Economics For Owners
        • Employee Capitalism
        • Money Matters
        • Practical Solutions to Difficult Problems
        • TurboCharge Your Business
        • Your Money Machine
      • HR / PEOPLE SKILLS >
        • Business and Beyond
        • Business Processes & People Talk
        • Equipping Others
        • Staff It!
        • Success Can Be Fun - With Focus!
        • The People Side of Business
        • Women of Business Thriving
      • INTERVIEWS >
        • Get You Noticed!
        • The Referral Guy Interviews Your
        • The Magnetic Voice
      • LEADERSHIP >
        • Compassionate Leaders of Influence
        • Destiny Road
        • Engaging Your People For Success
        • Leadershift with Col Ajai Lal
        • Leadership Powered by Common Sense
        • Influencing for Global Impact
        • Talk Leadership with Cedrick on the Radio
        • Your Corporate Confidante
      • MARKETING >
        • Building A Multilevel Marketing Empire
        • Level-Up Your Marketing
        • No Nonsense Market Domination
        • Buying Customers
        • #Seriously Social
        • Results Oriented Marketing
      • MINDSET >
        • Building Success Habits
        • Building You to Build Your Business
        • Entrepreneurial Mindset
        • Peak Impact Mentorship
        • Guidance To Wealth
        • The Hero Within
      • OPERATIONS >
        • Build It!
        • Building In Front of You
        • Building In Front of Your 2
        • Lead Lean
        • Pencils & Pistons
        • Planning Out Loud
        • Processes Under Control
        • The Ralph Peterson Radio Show
      • SALES >
        • Beyond The Method Selling
        • Inside The Customer
        • Sell It!
        • Serving Up Sales
      • STARTUPS >
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        • A New Business Model For Startups
        • Adulting In My Purpose Business Edition
        • Building Startup Operations
        • Creating A Consulting (Improvement) Business
        • How To Start A Consulting Firm
        • Survival Mode
        • The Geriatric Entrepreneur
        • Your Business 2.0
        • Z Gen Entrepreneurship
      • STRATEGY >
        • #OwnrLife
        • Better Your 4 U
        • Build Your Core for Dynamic Partnerships
        • Grow It!
        • How to Avoid Becoming the 80%
        • How To Become the Top 5%
        • How to Move Beyond the 15%
        • Living the Life .. On YOUR Terms
        • Own It!
        • ReImagine Your Business
        • The Business Owner's Bookshelf
        • The Self Managing Organization
        • Tenacious Top of Mind Business Insights
    • MEET THE HOSTS >
      • Ben Gioia ("joya")
      • Bert Robinson
      • Chris Mayfield
      • Crystal Y. Davis
      • Donna Kunde
      • Doug Thorpe
      • Ellen McIlhenny
      • Glenda Thompson
      • Jason "Wally" Waldron
      • Jeremy Gray
      • Jörn "Joe" Menninger
      • Kevin Beers
      • Lisa Askwith
      • Londina Cruz
      • Mike King
      • Monique McDonald
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    • JOIN THE TEAM >
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