(STARTUP TO UNICORN) WEEK 11: ONE MORE TIME - BUILDING ALLIANCES WITH OURSOURCING - WILLIAM EASTMAN

​The last 5 weeks we focused on the core business model to build an idiot proof business - the network effect. We covered all of the individual elements - which entailed many tactical conversations.

This week shows moves to the second core part of building a business that will survive the next pandemic, depression, etc., whatever the government geniuses sends us next.  How to combine the Outsourcing of non-core functions with an Alliance and build a bigger and better offer - the Keiretsu!

The last 5 weeks we focused on the core business model to build an idiot proof business - the network effect. We covered all of the individual elements - which entailed many tactical conversations.

This week shows moves to the second core part of building a business that will survive the next pandemic, depression, etc., whatever the government geniuses sends us next.  How to combine the Outsourcing of non-core functions with an Alliance and build a bigger and better offer - the Keiretsu!

EPISODE 41: WHAT IS A KEIRETSU?
Keiretsu is a Japanese term referring to a business network made up of different companies, including manufacturers, supply chain partners, distributors, and occasionally financiers. They work together, have close relationships, and sometimes take small equity stakes in each other, all the while remaining operationally independent....Investopedia

Topics:

• Horizontal Keiretsu
• Vertical Keiretsu

EPISODE 42: HORIZONTAL KEIRETSU
A horizontal keiretsu is characterized by an alliance of different companies from various sectors, including a bank. The funding source is the centerpiece of the network and is responsible for providing the other companies with financial services.

Topics:

• Purpose of horizontal keiretsu's is reach and distribution
• Seek new markets for keiretsu companies
• Build global presence

EPISODE 43: VERTICAL KEIRETSU
A vertical keiretsu refers to manufacturers, suppliers, and distributors partnering up. With a common goal, they work together to cut costs and become more efficient. Vertical keiretsu's are a group of companies within the horizontal keiretsu.

Topics:

• Purpose of vertical keiretsu's is volume, cost, and quality
• Aggregating core competencies of small operations into a single entity for sales and production demands
• Build Unique Value Proposition

EPISODE 44: WHERE TO START

1. Establishing minimum Entry criteria for Joining the Keiretsu
2. Agreement on work rules and shared platforms
3. Establishing the Value of the Integrated Production and Bundled Offers
4. During projects build initial trust while keeping it informal
5. Limit Scams and Free-riders that game the system - share risk / reward
6. Establishing a transparent independent “market place” for bidding projects​

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