Last week we covered the issue of Frequency - how do you increase the interaction with customers. Today's show is the next step - if you are going to entice the customer to interact more frequently - why would they? Part of that answer is improving the relevance of the materials you are promoting.
The two problems we will discuss are (1) the actual content - the quality of the materials being shared, and (2) how do I make killer content findable? EPISODE 29: WHO ARE YOUR PERFECT CUSTOMERS? Every conversation starts here. Given the fact we are using the network effect as a business model, who are the customers that will gain the most from it? The first episode is technical and answers the (2) question - making my content findable? Topics
EPISODE 30: WHAT PROBLEMS DO YOU SOLVE? The second episode today takes on question (1) - what are the issues the content must address? Topics
EPISODE 31: HOW DO YOU GET FOUND? Once we have the preliminary product available, what needs to happen to ensure it is not just findable, but found. Topics
EPISODE 32: HOW DO YOU IMPROVE THE RELEVANCE OF YOUR OFFER? What is your engagement strategy once the customer has begun to use the materials provided? Why? Because our next 2 shows are on ensuring what you provided is unique and provides long term value. You can guess or ask. Topics
"The World Of Business At Your Finger Tips"
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