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(STARTUP TO UNICORN) WEEK 8: IT IS A QUESTION OF RELEVANCE - WILLIAM EASTMAN

30/11/2021

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Last week we covered the issue of Frequency - how do you increase the interaction with customers. Today's show is the next step - if you are going to entice the customer to interact more frequently - why would they? Part of that answer is improving the relevance of the materials you are promoting.

The two problems we will discuss are (1) the actual content - the quality of the materials being shared, and (2) how do I make killer content findable?

EPISODE 29: WHO ARE YOUR PERFECT CUSTOMERS?
Every conversation starts here. Given the fact we are using the network effect as a business model, who are the customers that will gain the most from it? The first episode is technical and answers the (2) question - making my content findable?

Topics
  • What do they search?
  • Where do they search?
  • How do they search?

EPISODE 30: WHAT PROBLEMS DO YOU SOLVE?
The second episode today takes on question (1) - what are the issues the content must address? 

Topics
  • What are their pain points?
  • How much does it cost to not solve it?

EPISODE 31: HOW DO YOU GET FOUND?
Once we have the preliminary product available, what needs to happen to ensure it is not just findable, but found.

Topics
  • How to create content (authority & relevance) for each stage of the sales funnel

EPISODE 32: HOW DO YOU IMPROVE THE RELEVANCE OF YOUR OFFER?
What is your engagement strategy once the customer has begun to use the materials provided? Why? Because our next 2 shows are on ensuring what you provided is unique and provides long term value. You can guess or ask.

Topics
  • How do you participate with the customers use of your offer?

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    • MEET THE TEAM >
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        • William Eastman
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        • Tracie Hines Lashley
        • Z Gen Entrepreneurship
      • AUSTRALASIA >
        • Sarita Johan
        • Steve Sweeney
        • Level-Up Your Marketing
        • Russell Colbourne
        • Simone Douglas
        • Rick Carter
      • SOUTH ASIA >
        • Jeremy Gray
        • Ajai Lal
        • Bijay Kumar Khandal
        • Lisa Askwith
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        • Meena Mac
        • Ramdas Shenoyy
      • PRIME MERIDIAN >
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