stages of development - International Business Growth Radio Network

(STARTUP TO UNICORN) WEEK 8: IT IS A QUESTION OF RELEVANCE - WILLIAM EASTMAN

30/11/2021

Last week we covered the issue of Frequency - how do you increase the interaction with customers. Today's show is the next step - if you are going to entice the customer to interact more frequently - why would they? Part of that answer is improving the relevance of the materials you are promoting.

The two problems we will discuss are (1) the actual content - the quality of the materials being shared, and (2) how do I make killer content findable?

EPISODE 29: WHO ARE YOUR PERFECT CUSTOMERS?
Every conversation starts here. Given the fact we are using the network effect as a business model, who are the customers that will gain the most from it? The first episode is technical and answers the (2) question - making my content findable?

Topics

What do they search?
Where do they search?
How do they search?

EPISODE 30: WHAT PROBLEMS DO YOU SOLVE?
The second episode today takes on question (1) - what are the issues the content must address?

Topics

What are their pain points?
How much does it cost to not solve it?

EPISODE 31: HOW DO YOU GET FOUND?
Once we have the preliminary product available, what needs to happen to ensure it is not just findable, but found.

Topics

How to create content (authority & relevance) for each stage of the sales funnel

EPISODE 32: HOW DO YOU IMPROVE THE RELEVANCE OF YOUR OFFER?
What is your engagement strategy once the customer has begun to use the materials provided? Why? Because our next 2 shows are on ensuring what you provided is unique and provides long term value. You can guess or ask.

Topics