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DOWNLOAD. LISTEN. ENGAGE.

(TAMING THE TWO HEADED BIZ MONSTER) SHOW 2: LET'S START WITH THE CHICKEN - SUPPLY - DONNA KUNDE & WILLIAM EASTMAN

15/10/2021

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Last weeks show introduced you to the challenge of building a two-sided business model; the need to create both supply and demand simultaneously. Using IBGR as an example of this dilemma, we decided to build supply first because without quality hosts on the air delivering relevant content there is no hope of gaining listeners - the demand side.

EPISODE 5: YOUR INITIAL OFFER IS AN ASSUMPTION
Let’s start with the fundamental principle of very young startups - they are experiments, not businesses. The reason is simple. Until your offer and the supportive business model is market tested, you’ll never know if the business idea will work. Don’t waste time on systems and processes until you have this first question answered.

Topics:
  • ​Research is required but you have the demand of starting fast because of cash flow
  • Unless you co-develop with a client there is no way of accurately predicting acceptance of the offer - make your assumptions known

EPISODE 6: HANDLING THE REALITY OF YOUR MINIMALLY VIABLE OFFER
There is no real percentage I can give you for the MVO except a target - get it at least 80% right or isolate the customer's core pain point down to one or two and only solve those. Leave all the other great things you could offer and can do for later. If you are building a value ladder - this is a Level 1 Offer.

Topics:
  • Initial sales must test the research and assumptions
  • Your offer redesign must eliminate all of the initial assumptions 

EPISODE 7: WHAT HAPPENS WHEN YOUR SUPPLIERS BECOME CLIENTS
This situation or opportunity may be unique to IBGR, but there are a few lessons all startups can take from this. Co-development is always the preferable method of developing an offer, especially something new or unique. It allows you to start with fewer assumptions and the time spent will be paid back when upgrading the offer.

Topics:
  • In the case of IBGR, our initial Hosts decision to join the Network was because of marketing and sales challenges
  • We used the Hosts to create our MVO (Minimally Viable Offer) for Listeners

EPISODE 8: GETTING IT RIGHTER THE SECOND TIME
With the elimination of assumptions, your Offer should be very close to the mark. The only variable that will affect whether you are 90% or 95% on target is how well the first client reflects the market. In our case, we are ‘A Network of Entrepreneurs for Entrepreneurs’, making the odds very high we have it with the first upgrade to the Offer.
​

Topics:
  • How far away from the original business idea should you go?
  • Test the new MVO by the ability to sell Host slots

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  • WELCOME
  • ABOUT
    • EXEC TEAM
    • PRIVACY
  • RADIO
    • ON AIR NOW
    • PODCASTS >
      • BUSINESS PODCASTING MADE EASY
      • ECONOMIC NEWS >
        • IBGR.News
      • EXIT STRATEGIES >
        • An Epic Business Exit
        • Catalytic Conversation$
        • Exitology
        • The CFO Perspective
        • The Entrepreneur's Edge
        • The Smart & Savvy Business Exit
      • FINANCE >
        • Business Econ for a Post Pandemic World
        • Economics For Owners
        • Employee Capitalism
        • Money Matters
        • Practical Solutions to Difficult Problems
        • TurboCharge Your Business
        • Your Money Machine
      • HR / PEOPLE SKILLS >
        • Business and Beyond
        • Business Processes & People Talk
        • Equipping Others
        • Staff It!
        • Success Can Be Fun - With Focus!
        • The People Side of Business
        • Women of Business Thriving
      • INTERVIEWS >
        • Get You Noticed!
        • The Referral Guy Interviews Your
        • The Magnetic Voice
      • LEADERSHIP >
        • Compassionate Leaders of Influence
        • Destiny Road
        • Engaging Your People For Success
        • Leadershift with Col Ajai Lal
        • Leadership Powered by Common Sense
        • Influencing for Global Impact
        • Stories Matter! - Helping Leaders Transform Lives
        • Talk Leadership with Cedrick on the Radio
        • Your Corporate Confidante
      • MARKETING >
        • Building A Multilevel Marketing Empire
        • Level-Up Your Marketing
        • No Nonsense Market Domination
        • Buying Customers
        • #Seriously Social
        • Results Oriented Marketing
      • MINDSET >
        • Building Success Habits
        • Building You to Build Your Business
        • Entrepreneurial Mindset
        • Peak Impact Mentorship
        • Guidance To Wealth
        • The Hero Within
      • OPERATIONS >
        • Build It!
        • Building In Front of You
        • Building In Front of Your 2
        • Lead Lean
        • Pencils & Pistons
        • Planning Out Loud
        • Processes Under Control
        • The Ralph Peterson Radio Show
      • SALES >
        • Beyond The Method Selling
        • Inside The Customer
        • Sell It!
        • Serving Up Sales
      • STARTUPS >
        • A Business Primer for Startups
        • A New Business Model For Startups
        • Adulting In My Purpose Business Edition
        • Building Startup Operations
        • Creating A Consulting (Improvement) Business
        • How To Start A Consulting Firm
        • Survival Mode
        • The Geriatric Entrepreneur
        • Your Business 2.0
        • Z Gen Entrepreneurship
      • STRATEGY >
        • #OwnrLife
        • Better Your 4 U
        • Build Your Core for Dynamic Partnerships
        • Grow It!
        • How to Avoid Becoming the 80%
        • How To Become the Top 5%
        • How to Move Beyond the 15%
        • Living the Life .. On YOUR Terms
        • Own It!
        • ReImagine Your Business
        • The Business Owner's Bookshelf
        • The Self Managing Organization
        • Tenacious Top of Mind Business Insights
    • LISTENER GUIDE
    • SHOW NOTES
    • MEET THE HOSTS >
      • Ben Gioia ("joya")
      • Bert Robinson
      • Chris Mayfield
      • Crystal Y. Davis
      • Donna Kunde
      • Doug Thorpe
      • Ellen McIlhenny
      • Gayle Turner
      • Glenda Thompson
      • Jason "Wally" Waldron
      • Jeremy Gray
      • Jörn "Joe" Menninger
      • Kevin Beers
      • Lisa Askwith
      • Londina Cruz
      • Mike King
      • Monique McDonald
      • Patty Lawrence
      • RJ Lewis
      • Sarita Johan
      • Steve Sweeney
      • William Eastman
    • JOIN THE TEAM >
      • BECOME A HOST
      • BE A SPONSOR
  • NEWS
    • NEWS BLOG
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    • IBGR News Magazine
  • CONNECT
    • CONTACT US
    • EVENTS
    • GROWTH APP
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    • LINKEDIN COMMUNITY
    • IBGR MERCHANDISE