SHOW NOTES Episode 2. Season 6.
Episode 2. Brand Journey
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Good morning world and welcome to ‘’the 3Method’ with me, Richard Miller.
Aside from hosting this show once a week, I’m also Brand Commander at 3Method Marketing here in Adelaide South Australia.
You can listen live or later. Search IBGR Richard Miller Build Your Brand wherever you get your podcasts.
For thousands of years, number 3 has been considered the number of harmony and wisdom.
It is also associated with communication, creativity and optimism.
3 represents the principle of increase, expansion, growth and abundance on all physical, emotional, mental, financial and spiritual levels.
It even has its own Latin phrase; omne trium perfectum: meaning everything that comes in 3’s is perfect, or every set of 3 is complete.
3 is the beginning, middle and end.
So how do we apply the core principles of 3 to business?
The 3Method™ has been developed over time through practical application and experience.
3Method™ techniques have been formulated to help grow businesses and inspire professionals.
Each 3Method™ technique is designed to distinguish businesses and professionals by giving them the edge in marketing, sales, professional development and business growth.
The 3METHOD™ shows that you need no more, or no less, than 3 steps for success.
When we apply the 3METHOD™ we uncover unique selling propositions, develop sustainable selling approaches and teach strong presentation skills that bring about a more robust understanding and increased desire for customers to engage with your business.
This season, we take you through the principles of the 3Method, discuss business, sales and personal branding and even chat to some interesting guests about their business experiences.
Today we are talking about the Brand Journey.
Every customer has a different view of your organization depending on various factors. Fundamentally, the customer journey with your brand tends to flow through 5 distinct stages.
As you promote your brand, it’s important to define your target markets, where they sit on the brand journey and decide upon the importance of taking that customer to the next level.
Draw 5 circles and place vertical lines between them. These lines represent the barriers to taking your customer to the next circle.
The levels or circles are as follows:
Next, we need to determine where your target customers sit on this journey.
Example, if we are traditionally respected by middle aged men with a high disposable income; are we widely unknown by 21-year-old females? If so, do we care?
Place your target markets where you believe they currently reside on the journey. Then, we can formulate a marketing plan to take them to the next level.
Written by - Richard Miller – Brand Commander at 3Method Marketing and Brand Director at Crisp & Co.
Innovation, creative content and strategic communication specialist.
Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006.
Experienced in both media sales and buying, Richard was responsible for multi-million-dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising).
Taking a pragmatic and results focused return on investment approach has established
Crisp & Co. as the go to creative and communications agency for local and national businesses seeking expertise in business insight, creative content and strategic communication.
With a lifetime of experience operating small to medium businesses and working closely with both local and national brands, Richard has recently launched consultancy and online training business 3Method Marketing to help business owners, managers and teams understand their brand, how to present and get the best out of long-term sales strategies and client relations.
Along with wife and work colleague Siobhan Miller, Richard also co-hosts the podcast series Mad Man & The Hospitalian; interviewing highly successful professionals from business, marketing and hospitality backgrounds around Australia, discussing the highs and lows of their careers and asking the ultimate question; ‘what is your definition of a fruitful life?’.
Connect with Richard on LinkedIn
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