The 3METHOD™ Season 2
Laying your brand foundation
This is the 3METHOD; delivering time tested and proven brand, marketing and sales methodologiesthat give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Todays’ show… Laying your brand foundationand how to establish the fundamentals of your business and brand using the 3METHOD BrandArc™.
Episode 9. The foundation of brand success.
The 3METHOD™ shows that you need no moreor less than 3 steps for success.
When we apply the 3METHOD™ we uncover unique selling propositions, develop sustainable selling approaches, and teach strong presentation skills that bring about a more robust understanding and increased desire for customers to engage with your business.
We take you through the principles of the 3METHOD and how it can make you stand out from your competition, making it that you don’t have any.
So, here’s what you need to do. Search the 3METHOD wherever you get your podcasts and follow me. Each time there is a new episode upload, you will be the first to know.
Throughout the next three months, I’ll be sharing practical ways for you to increase your sales, profits and improve brand awareness to build a lasting a solid business.
But until we know our brand intimately, we can’t possibly sell it.
Simon Sinek said… In order to stand out, we have to know what we stand for.
Episode 10. What’s your mission?
As an internal communication piece, the mission statement should be solid and pragmatic in its nature. Factual and strong.
- Start with your why
- Define what your business does for its employees
Episode 11. Do you have clear vision?
As an aspirational piece, the vision should stretch the imagination while providing guidance and clarity. It will inform your company's direction and set priorities while challenging you and your employees to grow.
Episode 12. Business basics
Insight comes from where you’ve been, why you started, why your business is unique and what you exist to do.
Written by - Richard Miller – Brand Commander at 3METHOD™ Marketing
Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006.
Experienced in both media sales and buying, Richard was responsible for multi-million-dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising).
Through decades of practical experience in startups, business ownership and marketing, Richard developed the BrandArc™; a three-stage method to build a meaningful, unique and highly marketable brand.
Richard is also the Founder and Director of startup company, poddiy™ and Director of ChiBall World®
Connect with Richard on LinkedIn or email him:firstname.lastname@example.org
Or visit www.the3method.com
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download