Scott Geller – The CFO Perspective
Episode: How do I optimize cash?
Date: March 8, 2021
IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. GROW WITH US.
I have 20 years of experience in the finance realm that started with the Federal Reserve Bank as a bank examiner, moved on to 7 years at a Fortune 300 insurance company, and then a 50-70 person spin-off technology firm under the Allianz umbrella of companies. I was with the spin-off from day zero all the way until the unfortunate end and I had to close down the business.
I am now a financial consultant serving primarily as a fractional or part time CFO for companies that range from start ups to young and scaling to established with stable growth. I take over from the accountant as a lean cost effective option for Profits Engineering, Cash Optimization, Strategic Acceleration and Executive Partnering committed to your success. Please contact me at email@example.com.
PROBLEM STATEMENT/SHOW OBJECTIVE
Cash is like oxygen. When people don’t have oxygen, they die and so do businesses without cash. You need to store away cash first and put it in reserves to build a 3, 6, 12 month runway protecting the business against a downturn. In order to put cash away, the company needs to be profitable and also know how much is needed for that runway.
Business owners need to buy into the importance of understanding the business cash flow whether they are within an expansion or retraction period. The knowledge directly leads into the ability to make decisions around the use of excess cash for internal and external investments. The key is to dig beyond the bank cash balance, understand key drivers, and utilize financial tools to make financially educated decisions on the firm's cash future.
WHAT YOU NEED TO KNOW
WHAT YOU NEED TO DO
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