The Creative Entrepreneur - Arthie Moore

Arthie Moore- “The Creative Entrepreneur”

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INTRODUCTION

Creative Entrepreneurs are described as follows: Somebody working in the creative sector who is able to demonstrate business success in the classic terms of business growth (profit, market share, employees) and/or in terms of his or her reputation (creativity, quality and aesthetic) amongst their peers.

Creativity is the ability to come up with new ideas and to identify new and different ways of looking at a problem and opportunities. 

Here’s a thought - Creative entrepreneurs are not freelancers. Freelancers earn a living by doing paid work for clients, usually charging by the hour, day or project. Freelancers think in terms of  ’getting more work’. Creative entrepreneurs think in terms of creating opportunities, producing results and making profits. This leads them to create systems and businesses that generate wealth and free up their time for their next big idea.

Show Objectives - The Why

Creativity is now the only way to stand out in a world that is thriving online, with new rules and new systems in place. You will need to become more creative in HOW you seek opportunities, build your business and WHO you collaborate with. This means that you will need a difference level of decisiveness, yet again.
1. Exploration.  
2. Focus. 
3. Incubation.  
4. Insight ("Moment Aha!)
5. Monitoring or evaluation. 

​Key Issues - Owner Perspective:

• What role does Creativity play in Marketing, sales and my business?
• How do I use creativity and innovation to stimulate new market sectors?
• Who is responsible for creativity in a business when it comes to brand, reputation, network and intellectual property?

So where does that leave us at Entrepreneurs? What 3 things can we do immediately to begin implementing creativity within our daily practices?

1. Creativity – generating new ideas, evaluating them effectively, taking action to turn them into new products and services.
2. Collaboration – connecting and working with partners, clients, and other significant players in your network, which will probably be scattered across the globe and contain more ‘virtual’ relationships than face-to-face ones.
3. Entrepreneurship – identifying opportunities in the marketplace and using business skills to turn ideas into products into profits.

They are adept at projecting a desired image and creating a personal brand, both online and offline. They also understand the principles of intellectual property law and use copyrights, trademarks, patents and licenses to exploit the full potential of their ideas.

What You Need to Know - The What

It’s not enough to be creative in making your products and services; you need also to apply creativity in your business methods: in marketing, raising finance, collaborations, intellectual property.

What is the difference between a Creative and an Entrepreneur?

Mark McGuinness writes about an amazing story of resilience!

Mary’s Story
Once upon a time there was ’a young girl who just wanted to draw pictures’. When she was 11, her family created a ’studio’ for her by emptying out a linen closet, where she would sit and draw for hours, no matter how hot it was in summer. She grew up into a woman who wanted to draw pictures. She took a job at an ad agency and freelance commissions from clients – but she wasn’t satisfied ’drawing to order’ for other people. So she started licensing her designs to greeting card companies and saw her levels of income and satisfaction rise.

She branched out into other media and took on staff to help her. To this day, she still draws the originals of all her designs, before her staff ’reformats’ them for licensed products including cards, calendars, T-shirts, mugs, books and animated films. One day her fame and personal brand were so well established that she was able to launch a national magazine bearing her name – Mary Engelbreit’s HOME COMPANION.

Had she remained a freelancer or even become a contracted author, Mary Engelbreit would no doubt have made a comfortable living. But because she became an entrepreneur, licensing her art and building a business around it, she has achieved lifetime retail sales of more than $1 billion. She has also touched the lives of millions of people with her artwork, and partnered with the charity First Book to promote literacy by delivering millions of books to low income children.

Artist or Entrepreneur?Conventional thinking sees art and business as worlds apart, with little or nothing in common. Here at Lateral Action we think this is a deeply uncreative way of looking at things. In Mary Engelbreit we see the Artist and Entrepreneur working together in harmony:

What You Need to Do - The How

You need to be objective about the reality of the current expectations and demands on Entrepreneurs to step up. Know yourself in relation to competitors and identify the things you can do better than the many rivals in the marketplace.

Here are 10 ways to make it as a creative entrepreneur...written by Tom Dennis
 

1. Have a passion. This difference between regular entrepreneurs and creative entrepreneurs is in the doing. ...
2. Become belligerent. ...
3. Have a vision. ...
4. Collaborate. ...
5. Embrace the late nights. ...
6. Never stop learning. ...
7. Network. ...
8. Self-promote.
9. Keep going
10. Do what you want to 

In the upcoming episodes, I will share ideas, methodologies and creative solutions that I have been experimenting with and have been using effectively within my own businesses. 

Shows 

• Previous: Episode 2 – Season 4 – The Compassionate Entrepreneur of Influence
• Next: Episode 4 – The Visionary Entrepreneur!

Resources (optional): 

• www.cubimo.com – Entrepreneurial Platform and App
• Intentional Living – John C Maxwell

Written by Arthie Moore


Written by Arthie Moore

Connect with me and let’s take this awesome discussion to the next level 😊

Arthie Moore is a seasoned Entrepreneur & Founder of Celebrating Humanity International Pty Ltd and Ki Leadership International Pty Ltd, operating nationally and internationally for over 24 years. She is an International Keynote speaker and Diversity & Inclusion specialist. Her impact expands to top levels of Government, Boards of Directors, Universities, Schools, Orphanages, Youth and Women Empowerment programs. Some of her specialist programs as well as her personal Vision are currently being implemented in Lebanon, Ireland, UK, USA, Bangladesh and Pakistan. As a Philanthropist, her life’s experiences have taught her to create a global movement of Compassionate Leaders of Influence, who will impact many others to live a life of Intention. 

My tags are as follows:

Email: arthiemoore@kileadershipinstitute.com 

Websites: 
https://www.kileadership.com/ https://www.celebratinghumanityinternational.com/
https://arthiemoore.com/

Social Media
https://www.linkedin.com/in/arthiemoore/
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Poem on Compassion - https://youtu.be/0fcAA8IEk3w

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