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INTRODUCTION - How do we embrace African Principals of Leadership to become more inclusive in our daily interactions. The Inclusive Entrepreneurial Mindset is not Exclusive”
Show Objectives - The Why
Loyalty builds relationships, relationships builds consistency and eventually, the success of a business. So it makes sense that loyalty is one of the key ingredients needed to sustain ongoing, continuous support and income generating clientele, for any business to succeed where others fail dismally.
Though there are seemingly innumerable ways to boost customer engagement, some tried-and-true methods include:
Key Issues - Owner Perspective:
Loyal customers are the most valuable asset for any brand to hold onto. Repeat customers typically spend more and generate larger transactions: According to a study from Bain & Company, the average repeat customer spent 67% more in months 31–36 of their shopping relationship than months zero-to-six.
How to Build Customer loyalty
Loyalty is not built on features and benefits. Features and benefits do not inspire. Loyalty and long-lasting relationships are based on something deeper.
Human decision making is based on emotional connection ….and WHY they would choose you and your brand over others regardless of better offerings from your competitors.
Find your Why Program – run by Jan Robberts - he talks about Loyalty being based on how we feel about something or someone is more powerful than what we think about it or them.
What is Customer Loyalty?
Customer loyalty is a customer’s commitment to your brand. A loyal customer will always choose you over the competition, maybe because of your excellent customer service, unbeatable product selection, or another way you differentiate yourself.
What You Need to Know - The What
The story of how Apple relates to the market, feels most relevant in this scenario as a brand that stands out easily as an example of Brand loyalty, regardless of price.
What they have created, is vision. Aligned it with what most Business people seek in terms of consistency in quality, innovation, state of the art design, reputation and no-brainer FOMO mentality. Anyone who owns Apple products, feel elevated to a different level, even if an Android can do the same job – better in some instances. So what makes them stand out from the crowd. So much so, that people would que for hours on end to get the latest upgrade, attachment or update from Apple? This is worth delving into more deeply to understand the psyche of the human experience.
Louise Proddow – Linkedin Article
1. Beautiful Product Aura
There is something wonderfully tactile about holding an Apple product. The smooth curves and simple lines are instantly recognisable everywhere you go. Apple is not necessarily the first to market with technology features, but instead, they reinvent standards.
Their products are easy to use and deliver seamless interaction that connects to how you live your life, which appeals to everyone, from someone who just requires call and browsing capability to creative influencers and designers.
2. Relentless Clarity of Vision
Steve Jobs once said ‘ People with passion can change the world’. His vision of a ‘computer for the rest of us’ began the Apple empire, and as his core philosophy for the brand
“The user doesn’t always know what they want”
is carried throughout, Apple have continued to innovate and prove their critics wrong.
When Apple first launched the iPad, critics questioned the vision and said it would fail. Yet Apple continues to innovate and succeed.
3. Big marketing machine
Apple communicates to its customers based on what they care about. They understand that the experience is what matters, not megabytes.
Their marketing attention to detail sets them apart and just like their sleek simplified designs they keep their message simple and relatable, which gets people talking.
When the iPod launched, a colourful background with a dancing silhouette became instantly recognisable, and the Apple Christmas adverts always bring the family together.
4. The exclusivity
Prior to a new launch Apple keeps all their exciting new secrets under wraps. Just like their ‘invitation only’ launches, having an iPhone has a badge of exclusivity.
With rumours of a £1000 price tag, the new iPhone 8 would be more than double Apple’s competitor’s products. However customers are also paying for an exclusive user experience, which is as much about being seen with the latest product and the purchase experience.
You can see and feel the raw exclusivity and excitement of buying the latest iPhone on launch day from the hundreds of new phone selfies as people unwrap the latest device.
5. Loyalty builds growth
Apple, like Harley Davidson, has built up one of the most loyal customer bases globally. With nearly 2bn phones in in circulation and unique IOS they have a distinctive brand and a loyal platform for growth.
Their customer base supports each other, with lots of helpful advice to sort out any technical issues, not the mention the Apple ‘Geniuses’. Their customers are the affluent and the devoted, who have saved up for the brand, all because the using Apple makes them feel better
A brand positioning with the future in mind
Apple’s brand lets you know that they can change your life for the better, by enhancing it with innovation and technology. Their customer’s loyalty is only continuing to grow as they are still being delivered a simple, easy experience on devices that are becoming more powerful and advanced, and I will definitely be in the queue for the iPhone 8 as soon as it launches.
The Inclusive Entrepreneurial Mindset is not Exclusive”
What You Need to Do - The How
Things to consider when developing Loyalty:
In the upcoming episodes, I will share ideas, methodologies and creative solutions that I have been experimenting with and have been using effectively within my own businesses.
Written by Arthie Moore
Connect with me and let’s take this awesome discussion to the next level 😊
Arthie Moore is seasoned Entrepreneur & Founder of Celebrating Humanity International Pty Ltd and Ki Leadership International Pty Ltd, operating nationally and internationally for over 24 years. She is an International Keynote speaker and Diversity & Inclusion specialist. Her impact expands to top levels of Government, Boards of Directors, Universities, Schools, Orphanages, Youth and Women Empowerment programs. Some of her specialist programs as well as her personal Vision are currently being implemented in Lebanon, Ireland, UK, USA, Bangladesh and Pakistan. As a Philanthropist, her life’s experiences have taught her to create a global movement of Compassionate Leaders of Influence, who will impact many others to live a life of Intention.
My tags are as follows:
Poem on Compassion - https://youtu.be/0fcAA8IEk3w
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