The Millionaire Relationships - Keeping Customers for Life with raj Kapur ( Guidance to Wealth - The Millionaire Path for Coaches & Consultants)

Guidance to Wealth - The Millionaire Path for Coaches & Consultants
S9 W4 E13-16 The Millionaire Relationships to take you from 5 figures to 7 figures

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THIS WEEK’S THEME - The Millionaire Relationships - Keeping Customers for Life

This week we are going to talk about The Millionaire Relationships to help keep customers for life

You will want to listen to the next four episodes because they will give you a clear idea of how important the relationships are to take you to your business success. Understand the REAL cost of losing a customer, creating an Irresistible Customer Experience, A millionaire nurture sequence to keep existing customer and create a powerful customer emotional journey. 
You see it’s all about the Customer!

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The REAL cost of losing a customer
Why do you lose Customers?

Because they feel neglected after the sale is made
A typical business does a great job of getting the attention of the customer and persuading them to buy but does very little to create a remarkable experience after the sale.

It is the EMOTIONAL JOURNEY OF THE customer that is most often ignored.

Do you reward acquisition over retention?
Frederick Reich in his book The Loyalty Effect states a 5% improvement in customer retention rates will yield a 25 to 100% increase in profits. 

Understand the importance of Life Time Value of a Customer. You need to determine what are the costs to acquire a new customer, and what processes you use to capture that cost.

So getting and acquiring the customer is of utmost importance but more important is to keep that customer and finally turn them into your raving fans. 

Customer acquisition cost (CAC) is the cost related to acquiring a new customer. CAC refers to the resources and costs incurred to acquire an additional customer. 

It is the best approximation of the total cost of acquiring a new customer. It should generally include things like advertising costs, the salary of your marketers, the costs of your salespeople, overhead, commissions, bonuses, etc., divided by the number of customers acquired. 

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Connect with Raj, visit www.RajKapur.com 
Email: raj@rajkapur.com 
Book a FREE Call www.rajkapur.com/freecall/






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Creating an Irresistible Customer Experience
In an article by Noreen Seebacher on 7 Things you can learn from Stew Leonard’s and I would like you to focus on these as coaches and consultants and see if you can incorporate any of these in your practice and business. 

1. Meet your customer's expectations
   
2. Now exceed them
   
3. Focus on the "Person" rather than "Personalization"
   
4. Train every employee to be customer-centric: 
   
5. Even small problems are worth solving: 
   
6. Customers talk … a lot: 
   
7. A smile goes a long way:
   

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Connect with Raj, visit www.RajKapur.com 
Email: raj@rajkapur.com 
Book a FREE Call www.rajkapur.com/freecall/

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A Millionaire Nurture Sequence to keep existing customers
To build a million-dollar coaching or consulting business, it is essential to develop a strong nurturing sequence for your existing customers that will keep your existing clients coming back again and again.

it is essential to put in place a nurturing customer sequence. This might include offering incentives for repeat purchases, fostering customer loyalty through reward programs, and providing regular updates and insights on your products or services. 

This involves identifying the key pain points, needs, and desires of your clients, and creating content and messaging that speaks directly to these concerns.

By focusing on building trust with your existing customers, as well as staying engaged with them over time, you will be able to convert them into loyal advocates for your business. In addition, it is important to actively seek out new clients who will help grow your million-dollar business.

Whether through social media marketing campaigns or partnering with other businesses in your industry, there are many different strategies you can employ to expand your client base and set yourself up for success. 

With the right tools and techniques in place, you too can create a million-dollar coaching or consulting business that empowers individuals and sets you up for long-term growth and prosperity

Additionally, you can create strategic partnerships with other businesses in your industry to increase visibility and reach more customers.

By focusing on building strong relationships with your current clients and attracting new customers through strategic marketing efforts, you can establish yourself as a million-dollar player in your field.

BENEFITS OF KEEPING YOUR CUSTOMERS

More efficient, more effective more profitable
Morale Improves
Selling to existing satisfied customer is 60-70%
Lifetime value of a loyal customer can be 10 times greater than the first purchase.
Customer experience encompasses the emotions a customer feels when they interact with a product or service. The experience goes beyond what the product is supposed to deliver the customer feels they have a great experience and they become emotionally involved with the brand.

How to Retain your Customers
As a coach, one of the most important things you can do is to nurture your existing clients. By retaining clients and keeping them for a long time, you can add immense value to your coaching business. Here are a few things you can do to create raving fans out of your current clients: 

1. Get to know them on a personal level. 
2. Create a custom plan for each client.
3. Follow up with clients regularly. 
4. Offer additional services and resources. 
5. Be available when they need you.

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Connect with Raj, visit www.RajKapur.com 
Email: raj@rajkapur.com 
Book a FREE Call www.rajkapur.com/freecall/

Create a powerful Customer Emotional Journey

An emotional journey is a visualization that maps and illustrates a user's emotional experience through the experience of interacting with an organization, product, or brand.

Dr. Fredrickson identified the following as the ten most common positive emotions: Joy, Gratitude, Serenity, Interest, Hope, Pride, Amusement, Inspiration, Awe, Love

Creating a powerful emotional journey for your clients is essential for building strong relationships and effectively selling to them. 

Whether you are a coach, salesperson, or marketer, nurturing your clients throughout their journey and understanding their needs and motivations is critical to success.

Start by getting to know them on a deeper level - Aking questions about their goals and challenges, listening actively to what they have to say, and paying close attention to the emotional cues they give off.

Once you have gained an understanding of your clients' emotional experiences, focus on creating meaningful interactions that nurture them throughout their journey.

This may include communicating regularly with them through email or social media updates, offering advice and  support, and providing helpful resources.

If you can effectively nurture your clients throughout their emotional journey, you'll be in a much better position to sell to them successfully. 

Remember, it's all about building strong relationships built on trust and mutual understanding. guidance when necessary, and being responsive and available whenever they have questions or need support.

When creating an emotional journey for your clients, one of the most powerful tools at your disposal is social media. By using platforms like Facebook, Twitter, and Instagram to build relationships with your audience and connect on a deeper level, you can nurture potential buyers throughout their journey and influence them to make a purchase.

To get started with social media marketing for emotional journeys, focus on establishing yourself as a thought leader in your field by sharing valuable content that resonates with your audience. 

Become an expert in your industry to create a customer emotional journey that is truly impactful. 

TAGS: emotional, most emotional, create a new reality, emotional intelligence
Connect with Raj, visit www.RajKapur.com 
Email: raj@rajkapur.com 
Book a FREE Call www.rajkapur.com/freecall/

Make sure you leave some thoughts in the comment section below. We are interested in continuing the conversation.