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THE NETWORK EFFECT 1:1 - WILLIAM EASTMAN

11/11/2020

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PROFIT RADIO..."Grow With Us"

Introduction
Today I am wearing only the E hat - Executive. Since I started on this journey over 41 years ago, the first 2/3's of my career was consulting with the C Suite (CEO, COO, etc.) on building  a sustainable organization that could also achieve rapid growth. Once a business gets to a certain size these two objectives seem to be mutually exclusive. Based on that experience I built a collection of business rules that when combined created high performing, fast growth companies that had long futures. This is my story

Look at IBGR as your CGO - your fractional Chief Growth Officer. In that mode we have built a platform that will move beyond the one-way conversation of radio and podcasts to real relationships; our Community of Commerce.


A thought before we start, I want to invite you to my new group on the Community - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.
​
Download>Listen>Apply

Objectives - The WHY

We have been investigating this business model for quite a while as part of the station's expansion. In fact it is how we plan to grow our sales force in 2021 and thought it would be fun to share the information with you.

Also I had the great opportunity to work the founders of Amway when they were expanding into the online world.

Key Issues - Owner Perspective:
  1. What is MLM or multi-level marketing?
  2. Can it work for me or my business?
  3. How does it work?
​
What You Need to Know - The WHAT​
  • In many business circles the concept of network effect is kool and used to examine the success of google, Facebook, Twitter, etc., however the business model has been with us for a long time - MLM.
  • You can use MLM to start a new business or use this approach to extend your operations such as building a large sales force without hiring.
  • The key is to understand your core roles - building a downline (people reporting to you) and upline (if your are joining another business).
  • You 'get paid' for making good people decisions when balancing 'want to' with 'can do' when recruiting.

What You Need to Do​​ - The HOW
  1. The 4 Keys to Success (SRTC);
    1. Selling - you need build revenue you earn for yourself or the business to understand the context. The most significant and challenging element is dealing with outright no's and objections.
    2. Recruiting - who you select will determine turnover, retention is the ultimate goal.
    3. Training - select people who have the 'want to' and train them, part of your goal of retention. How do they play the 2 requirements of the job - Being an Upline and Managing  their Downline.
    4. Celebrating - make the process of growing and learn fun and of course being successful.
  2. Create a business in a box or buying one in a box. It is the same if your goal was to franchise the business. If you are joining one - how much of the backoffice is down for you?
    1. Building the Backoffice must produce something that can be duplicated time and after time - get the model right and don't deviate until is apparent change required.
    2. Red Flag - (1) the product or service can't sell itself, (2) the major of revenue comes from recruiting, not selling.

We are your single, one stop source for business success, period, end of story.
  1. ​Listen to this MLM Series on The 1:1 Network Effect
  2. JOIN the Community of Commerce
  3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

MLM.01.3G

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    • MEET THE HOSTS >
      • Ben Gioia ("joya")
      • Bert Robinson
      • Chris Mayfield
      • Crystal Y. Davis
      • Donna Kunde
      • Doug Thorpe
      • Ellen McIlhenny
      • Gayle Turner
      • Glenda Thompson
      • Jason "Wally" Waldron
      • Jeremy Gray
      • Jörn "Joe" Menninger
      • Kevin Beers
      • Lisa Askwith
      • Londina Cruz
      • Mike King
      • Monique McDonald
      • Patty Lawrence
      • RJ Lewis
      • Sarita Johan
      • Steve Sweeney
      • Wayne Carroll
      • William Eastman
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    • BUSINESS PODCASTING MADE EASY
    • ECONOMIC NEWS >
      • IBGR.News
    • EXIT STRATEGIES >
      • An Epic Business Exit
      • Catalytic Conversation$
      • Exitology
      • The CFO Perspective
      • The Entrepreneur's Edge
      • The Smart & Savvy Business Exit
    • FINANCE >
      • Business Econ for a Post Pandemic World
      • Economics For Owners
      • Employee Capitalism
      • Money Matters
      • Practical Solutions to Difficult Problems
      • TurboCharge Your Business
      • Your Money Machine
    • HR / PEOPLE SKILLS >
      • Business and Beyond
      • Business Processes & People Talk
      • Equipping Others
      • Staff It!
      • Success Can Be Fun - With Focus!
      • The People Side of Business
      • Women of Business Thriving
    • INTELLECTUAL PROPERTY >
      • Leveraging Inspiration
    • INTERVIEWS >
      • Get You Noticed!
      • The Referral Guy Interviews Your
      • The Magnetic Voice
    • LEADERSHIP >
      • Compassionate Leaders of Influence
      • Destiny Road
      • Engaging Your People For Success
      • Leadershift with Col Ajai Lal
      • Leadership Powered by Common Sense
      • Influencing for Global Impact
      • Stories Matter! - Helping Leaders Transform Lives
      • Talk Leadership with Cedrick on the Radio
      • Your Corporate Confidante
    • MARKETING >
      • Building A Multilevel Marketing Empire
      • Level-Up Your Marketing
      • No Nonsense Market Domination
      • Buying Customers
      • #Seriously Social
      • Results Oriented Marketing
    • MINDSET >
      • Building Success Habits
      • Building You to Build Your Business
      • Entrepreneurial Mindset
      • Peak Impact Mentorship
      • Guidance To Wealth
      • The Hero Within
    • OPERATIONS >
      • Build It!
      • Building In Front of You
      • Building In Front of Your 2
      • Lead Lean
      • Pencils & Pistons
      • Planning Out Loud
      • Processes Under Control
      • The Ralph Peterson Radio Show
    • SALES >
      • Beyond The Method Selling
      • Inside The Customer
      • Sell It!
      • Serving Up Sales
    • STARTUPS >
      • A Business Primer for Startups
      • A New Business Model For Startups
      • Adulting In My Purpose Business Edition
      • Building Startup Operations
      • Creating A Consulting (Improvement) Business
      • How To Start A Consulting Firm
      • Survival Mode
      • The Geriatric Entrepreneur
      • Your Business 2.0
      • Z Gen Entrepreneurship
    • STRATEGY >
      • #OwnrLife
      • Better Your 4 U
      • Build Your Core for Dynamic Partnerships
      • Grow It!
      • How to Avoid Becoming the 80%
      • How To Become the Top 5%
      • How to Move Beyond the 15%
      • Living the Life .. On YOUR Terms
      • Own It!
      • ReImagine Your Business
      • The Business Owner's Bookshelf
      • The Self Managing Organization
      • Tenacious Top of Mind Business Insights
  • ABOUT
    • EXEC TEAM
    • CONTACT US
    • PRIVACY
  • JOIN US
    • BECOME A HOST
    • BE A SPONSOR
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