(The Referral Guy) 4 ways to Spice Up Your Humdrum Referral Meeting - Steve Sweeney

The Referral Guy
S6 Episode 9
Show Notes
Episode Title – 4 ways to Spice Up Your Humdrum Referral Meeting

Introduction
Many networking organisations use the same agenda week after week, month after month, year after year. This sameness provides comfort to some, boredom to others. Either way, an unchallenging atmosphere or one that threatens to put you to sleep may not always be in the interests of the members.

So let’s spice it up a little!

Or a lot…

Show Objectives
To demonstrate to management and members of large referral organisations that the same ole same ole agenda may be… 

• sending your members to sleep
• creating lost opportunities for members
• contributing to a poor vibe in the room
• making members reluctant to invite their network
• reducing attentiveness 
• lowering the conversion of visitors to members
• keeping small groups small

So… let’s do something about it.

What You Need to Know
Within any given referral organisation, there are groups and there are groups. While there are similarities, no two are the same. Some are humming along with 40-50 members while others are floundering with 12-18 and delivering limited benefits to members. Some outliers have 70-80 members. Other are in single digits. 

The groups that are humming along are probably best left to follow the same agenda since it’s working for them. However, the groups that are floundering have often lost faith in the current agenda to deliver benefits and this significantly affects their outcomes. After all, belief in the system is a large part of what makes people follow the system and make no mistake… the agenda is a large part of the system!

So if you’re in a group that struggling, buck the trend and try something new. Here’s the thing… too many small groups slide to their doom by doing the same ole same ole. 

Here are 4 sure-fire ways to create a vibe in the room to get your group back on track and producing results…
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1. Speed Networking with Visitors
2. Training with Visitors
3. Referral Planning with Visitors
4. Goal Setting with Visitors

Before undertaking any of these, ensure your group is primed to invite. There are two approaches to make this happen with struggling groups. Each requires specialist training

Whatever you do, don’t put on yet another Visitor Day with the same ole same ole agenda in force that didn’t work last time!! DON’T PUT YOUR MEMBERS THROUGH THE PAIN OF DOING THAT AGAIN. This is often the trigger that quickly sees the decline of struggling groups as they believe nothing can save them.

There’s a better way. Contact me and let’s work on which of the two approaches you’d like for your group.

What You Need to Do
Contact me at info@referralacademy.com.au for further information about this topic or to discuss becoming a guest on my show.

Previous Show
Season 6 Show 8 – 10 Knock ‘Em Dead Networking Strategies
As the title suggests, this show gave listeners 10 immediately useful strategies they could employ directly in their networking routine. Even doing just 3 or 4 of them will increase your networking results. Imagine what doing all 10 will produce!!

Next Show
Season 6 Show 10 – Be the Go-To
In this show, I’ll give you some strategies to help you develop a reputation as the go-to. Being known as the go-to comes with significant rewards. The best one is… more referrals!!
Listen in to learn more.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au

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