(The Referral Guy) Interview with Bill McLellan - Hosted by Steve Sweeney

The Referral Guy
S6 Episode 1

Episode Title – Interview with Bill McLellan

Introduction
Bill McLellan is the architect behind Why Cubed. He’s the guy you go to for Leadership Solutions and he has a very interesting take on life, the universe and, of course, referrals.

Show Objectives
The purpose of this show is to learn from Bill’s perspective so that listeners may factor in some unusual yet compelling elements when seeking to build referral partner relationships.

What You Need to Know

Segment 1 – A Little about Bill

We’ll learn a little about Bill’s why and how this has shaped his company, his vision and his mission.

Email me at info@referralacademy.com.au to learn more about how you connect with Bill and learn from him.

Segment 2 – A Case Study
We’ll delve deeply into one story of how Bill was referred to a client and pick it apart so you may learn.

Segment 3 – Ikigai
Now we’re getting to the meaty stuff!

Ikigai is an ancient Japanese philosophy leading to total fulfillment. Bill is a practitioner and student of ikigai and will share his knowledge on the four pillars that make up this fascinating discipline.

They are – 

• What You Love
• What You’re Good At
• What You Can be Paid For
• What the World Needs

This is absolutely amazing stuff and leaves many western approaches to life behind.

Segment 4 – Technology and Ikigai
Bill will discuss how to blend today’s modern tech with this ancient philosophy to achieve amazing results. Be prepared to take some notes.

What You Need to Do
This show is a must for all those entrepreneurs feeling lost, soulless, uncertain or aimless. Finding yourself, will help others develop confidence in who you are and how you operate…

And that’s where referrals come from.

Download the podcast.

Contact me at info@referralacademy.com.au to learn more.


Previous Show
Season 5 Show 13 – Interview with Laura Vanaga, Presentation Coach
Laura is a Presentation Coach operating out of Latvia. Her clients are global and her methods bring about wonderful results.
Contact me if you’d like to be connected to Laura.

Next Show
Season 6 Show 2 – Let’s Get Real… Referral Partners!
In next week’s show, we’ll dive a little deeper into Referral Partnerships that last. We’ll build on previously covered topics and further your understanding of who is right for you.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au