(The Referral Guy) Interview with Paul Ostaff and Host Steve Sweeney

The Referral Guy
S6 Episode 3

Episode Title – Interview with Paul Ostaff

Introduction
Paul Ostaff is the brains behind Reignite Consulting. He’s the guy you turn to for solid business advice across a range of sectors and he comes with one outstanding feature…
He’s a heck of a good guy!

Show Objectives
The purpose of this show is to learn from Paul’s take on life and hear how being good at what you do coupled with being an honest, caring person significantly elevates your ability to attract referrals.

What You Need to Know

Segment 1 – A Little about Paul
We’ll learn a little about Paul’s why and how this has shaped his company, his vision and his mission.
Email me at info@referralacademy.com.au to learn more about how you connect with Paul and learn from him.

Segment 2 – A Man with a Van
We’ll dig into one story of how Paul was referred to a client and pick it apart so you may learn. It’s a simple tale of a Man with a Van but it will give you an inkling of the power of being referrable and we will all learn from Paul’s business development skills.

Segment 3 – A Graphic Designer Builds a Business Using His Network 

Listen out for the tips Paul includes in his story.

Segment 4 – Getting Entrepreneurs in the Right Room
In this segment, Paul will cement many of the concepts I’ve covered so far in my shows. This is another real-world example of how referral marketing works and how a super nice guy like Paul can bring it all together.

What You Need to Do
This show is a must for all those entrepreneurs feeling that referral are unattainable. They are not. Real people are changing their lives every day because they are putting new skills into practice.

You can too. Turning your business into one that thrives on referrals will leave your digital marketing competition behind. You just have to make the decision to do it.

Download the podcast.
Contact me at info@referralacademy.com.au to learn more.

Previous Show
Season 6 Show 2 – Let’s Get Real… Referral Partners
Referral Partners are more than people who put money in your bank account. Relationships deepen well beyond that point and Referral Partners start to look out for the human beneath the business. This show goes beyond money and referrals.
Contact me if you’d like to discuss this topic which can become sensitive at times.

Next Show
Season 6 Show 4 – Types of Referrals
Incredulous business owner: “Steve, are you telling me there are many types of referrals?”
Me: “Yep. Buckle up and learn about why being able to categorise the different types can help you discern between their value and viability.”

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)
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Shoot me an email if you’d like to learn more info@referralacademy.com.au

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