(The Referral Guy) Present Like a Business Leader - Steve Sweeney

The Referral Guy
S5 Episode 10
Episode Title – Present Like a Business Leader

​Introduction

Presenting in front of a crowd scares many business owners. Many believe they do not have the ability, stage/screen presence to hold an audience’s attention or anything of value to say.
Most are wrong on all counts.

Additionally, they miss the opportunities presenting creates. And these opportunities are substantial.

Why?

Because the opportunity to present one-to-many is marketing gold. The chance to deliver an unfiltered message to an audience is the birthplace of business leaders, thought leaders and anyone wanting to make a name for themselves and their business.

Mostly, it just takes a little practice, a few stories and some knowledge of presentation techniques.

This week’s show is devoted to this topic and inspiring the bravery that’s in you to come out and make the most of this under-utilized medium. 

Oh, and presenting like a business leader is a very effective method of stamping your authority on your subject and that’s great for attracting referrals.

Show Objectives
To pass on some valuable information that gives business owners the confidence to present.

You will learn – 

• Presentation Basics
• Presentation Techniques that Inspire
• Themes of a Leader
• The Importance of Stories

What You Need to Know
The decision to take the stage requires courage and courage is one of the key characteristics of leaders. So you’re already on your way!


Segment 1 – Presentation Basics

• Tech Check
  • Lights
    • Cheap and effective lights available on eBay
  • Camera 
    • Get a good quality one with crisp image
    • At eye height
  • Sound
    • Microphone
    • Speakers
• Stand up
  • Energy
  • Thinking on your feet
  • Colour & Movement

Email me at info@referralacademy.com.au to learn more about how you can use standing up to connect with your audience. It’s amazing the presentation possibilities that open up just by using this simple strategy.

Segment 2 – Online Presentation Techniques that Inspire

A large part of what leaders want to achieve when they take the stage is to inspire their audience to behave in a different way. Practice these techniques and witness the different reception you enjoy…

• Dress appropriately
• Be online early and welcome people by name
  • Pick out a couple and ask about the current project they are working on
• Request they turn their cameras on as you welcome them
• Ask three questions where the no-brainer response is affirmative
  • Get them to raise their hands to agree
  • This gets them in a positive frame of mind

Email me at info@referralacademy.com.au to learn more about the presentation techniques that inspire an audience. They are numerous and practicing them will dramatically change how other regard you.

Segment 3 – Themes of a Leader
Include these themes in your presentations and people will view you as a leader.

• Courage
• The Future
• Innovation
• Confidence in Others
• Inclusion
• Wanting Others to Succeed
• Teamwork

Leaders know how to work emotions into a room. Email me at info@referralacademy.com.au to learn more about the presentation techniques that make this happen. There are many and mastering even a few will enhance your leadership credentials.

Segment 4 – The Importance of Stories

• Open with a story
• Include your themes
• Take them on a journey that leaves them in a better place
• Steer clear of facts & figures
  • If you must use them, humanise them

What You Need to Do
Have confidence in yourself and what you have to offer. You got this!
Thought leaders capture the imagination and bring others along for the ride. Take them with you and look after them.
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This is how you become remembered for all the right reasons.
Let your referral partners know whenever you are giving a presentation and invite them along. They need to see you in action so their confidence in you grows. Their confidence in you will give them more reasons to refer business to you.

Contact me at info@referralacademy.com.au to learn more about my full Present Like a Leader Course or to discuss becoming a guest on my show.



Previous Show
Season 5 Show 9 – Follow-Up… Just Do It!
Following prospects up is considered by many to be trying-too-hard or worse, pestering people. So too few people do it and even fewer people do it well. 

Worse… too many people see it as an opportunity to sell. Whoa there tiger! Rein it in!

The follow up is a necessary artform that enables the continued contact that can leads to the partnerships, collaborations, introductions or clients that can change your business. It’s definitely not an opportunity to sell.

So check out the podcast and learn the follow-up techniques and tricks that remove the feeling of, well… ickiness! 

Next Show
Season 5 Show 11 – Give, Yeah… But Only to the Givers
In next week’s show, we’ll discuss why giving to the givers is the best policy in referral marketing. You’ll learn how to identify the givers that are best placed to help you and how to move the relationship forward quickly so you’re all helping each other.

After all, giving anyone other than a giver is a waste of time.

Your Host and Resource

Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au

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