(The Referral Guy) S6 E11 Interview with Karen Zaskolny HOSTED BY sTEVE sWEENEY

The Referral Guy
S6 Episode 11
Episode Title – Interview with Karen Zaskolny

​Introduction
Karen is an Adelaide copywriter who excels at producing text that connects with her readers.

This week she will tell us a few of her tricks for attracting referrals and give a little masterclass in copywriting.

But you may be wondering what quality copywriting on your website has to do with attracting referrals…

Too many referral are not converted into business because prospects who are referred first check your website to determine if you’re the real deal. If poor copywriting and graphics and design make your site look like my cat put it together, well… you’re going to lose that referral.

Show Objectives
The purpose of this show is to learn from Karen’s experiences and soak up her writing tips. You also need to listen in to learn about the importance of writing for Google.

What You Need to Know
Karen’s tips…

​1. K.I.S.S.

Use simple language, don’t use big words (e.g. Contemplating selling?)

Keep the flow of your writing simple, step by step (e.g. health prod, 7 ways) Write how you talk.

2. No jargon

3. Spelling, grammar, punctuation
Doesn’t matter if you’re bad at this, as long as you KNOW ur! Get help.)

Watch American spelling… esp if using o/seas copywriters.

4. Break it up

2 ways I mean this.

• Instead of big page of solid text, use subheadings to break it up.
• Break it up into categories if you can. (Sports coaching, 3 tgt aud)

5. Cut and polish
edit, edit and edit again.

What You Need to Do
This show is a must for all those entrepreneurs who have doubts about the writing on their website. 
Download the podcast, absorb the writing tips and make the adjustments applicable to your website.
Contact me at info@referralacademy.com.au to learn more.


Previous Show
Season 6 Show 10 – Be the Go-To for Connections
The tips in this show will quickly improve your outcomes and make you the master connector. As such, you will generate significant benefits for yourself and those around you.

Next Show
Season 6 Show 12 – Does Your Website Make You Referrable?
In next week’s show, we’ll take a look a good website design. 
Why is this important? For the same reason good copywriting is. People will check you out and make judgements about your ability to help them solve their problems.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au

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