(The Referral Guy) S6 E7 Mid-Season Wrap - Steve Sweeney

The Referral Guy
S6 Episode 7
Episode Title – Mid-Season Wrap

Introduction
This show is a highlights package of the season so far. From all the material covered, this show will review the four standout points all referral marketers should know and practice to grow their networks and attract referrals.

Of the dozens of topics and sub-topics covered, it is vital you master the four below to maximise your ROI. 

Show Objectives
To reinforce knowledge already transferred because repetition is one of the most powerful teaching tools.

We will rediscover the critical elements of – 

• Referral Planning Meetings
• Ikigai
• Referral Partners 
• Co-Working Spaces

Referral Planning Meetings 

Referral Planning Meetings are conducted within Strategic Referral Teams. They are specially designed meetings enabling team members to educate other members in how each can assist the others. They may be both 1-2-1 and group meetings.

Now you’re ready to learn about what goes on in a Referral Planning Meeting.

Members join Strategic Referral Teams (SRTs) because they want to attract more and better quality referrals. This requires organisation and accountability. Accordingly, these meetings are not member recruitment meetings for the parent networking organisation.
Ikigai

Ikigai is an ancient Japanese philosophy leading to total fulfillment. Bill is a practitioner and student of ikigai and will share his knowledge on the four pillars that make up this fascinating discipline.

They are – 

• What You Love
• What You’re Good At
• What You Can be Paid For
• What the World Needs

This is absolutely amazing stuff and leaves many western approaches to life behind.

Referral Partners

Referral Partners come in all shapes and sizes and while some may appear on the surface to be attractive, well… are they really right for your business? In this episode, we’ll dive deep into the research you can do and questions you can ask to ascertain if someone is likely to be a good quality partner for your business.

And remember, we’re not looking for perfection here. What we’re looking for is an affirmative response to a common question…
On the balance of probabilities, will this person be a good Referral Partner?

There are many elements to take into account.

Co-Working Spaces

Co-Working Spaces and their members are unfairly hurting because of the pandemic. Lockdown, no lockdown, lockdown with restrictions… it’s impossible to know what’s around the corner so trying to prepare for it is draining. 

So let’s show co-working space managers how they can promote purposeful team collaborations amongst their members and help their businesses while at the same time returning their own co-working space to profitability.

This approach will also enable their facilities to grow in memberships as the existing members will quickly learn there are gaps in their teams and those gaps are costing them opportunities. The solution? Plug the gap by introducing new external professionals to the team and, therefore, the co-working space. 

As all the team’s activities and training take place in the co-working space or via its online portal, members are constantly connected to the co-working space physically or virtually, and emotionally. This builds a stability in the members which the co-working space has fostered. It also enables the growth of everyone’s businesses in hard times. 

The members will be forever grateful.

What You Need to Do
This episode scrapes the surface of these huge topics. To gain a deeper understanding so you’re able to maximize your ROI, contact Steve at info@referralacademy.com.au for further information.

Specific training is available for all topics mentioned in this show.
Whatever you do, don’t languish in a group that is not delivering the ROI you expect or keep trying to attract referral with techniques that aren’t working. Solutions are available so make contact and address these issues.

Previous Show
Season 6 Show 6 – Co-Working Spaces

Co-working space management can improve their own business outcomes by helping to grow the businesses of their members. This episode offered some insights to enable this outcome so all parties can benefit.

Next Show
Season 5 Show 8 – 10 Knock ‘em Dead Networking Strategies
In this show we’ll cover as many of the 10 as I can get through. Implementing these will significantly improve your ability to attract referrals.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)
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Shoot me an email if you’d like to learn more info@referralacademy.com.au

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