The Referral Guy
S5 Episode 8
Episode Title – Specialists are Easier to Refer
Specialisation scares some business owners. They believe that if they focus their efforts in a single direction they will miss out on other opportunities.
What they miss is the opportunities specialising creates. And these are far greater than the ones they miss.
To pass on some valuable information that gives business owners the confidence to specialise.
You will learn –
What You Need to Know
The decision to specialise requires courage.
Because you are closing the door on opportunities.
But you are creating something else of infinitely greater value…
A reputation that attracts business in your niche.
Segment 1 – The Importance of Developing a Meaningful USP
Segment 2 – Reputations Create Referrals
Segment 3 – How Specializing Helps Your Marketing Cut Through the Noise
Segment 4 – How to Own Your Niche
What You Need to Do
Have confidence in yourself and your offer. You got this!
Referrals flow when others have confidence in you so you absolutely must demonstrate you have it in yourself.
Contact my at email@example.com for further information or to discuss becoming a guest on my show.
Season 5 Show 7 – The Mid-Season Wrap
This show was a highlights reel of the season so far. It covered the topics most important to the success of referral groups –
Season 5 Show 4 – Follow-Up… Just Do It!
In this week’s show, I’ll be interviewing follow-up expert Lyndsay Adams. Lyndsay is the full bottle on all things follow-up so I’ll pick his brain about methods of follow-up, when to follow-up, who not to follow-up and a host of other topics.
Tune in and learn!
Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.
Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.
The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)
Shoot me an email if you’d like to learn more firstname.lastname@example.org
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