(The Referral Guy) Specialists are Easier to Refer - Steve Sweeney

The Referral Guy
S5 Episode 8

​Episode Title – Specialists are Easier to Refer

Introduction
Specialisation scares some business owners. They believe that if they focus their efforts in a single direction they will miss out on other opportunities. 

They’re right!

What they miss is the opportunities specialising creates. And these are far greater than the ones they miss.

Show Objectives
To pass on some valuable information that gives business owners the confidence to specialise.

You will learn – 

• The importance of developing a meaningful Unique Service Proposition. (USP)
• Reputations Create Referrals
• How specialising helps your marketing cut through the noise.
• How to own your specialty niche.

What You Need to Know
The decision to specialise requires courage. 

Why?

Because you are closing the door on opportunities.
But you are creating something else of infinitely greater value…

A reputation that attracts business in your niche.

Segment 1 – The Importance of Developing a Meaningful USP

• Why is a USP vital to your success?
  • A USP is built on knowledge of your offer and your Target Market
  • It is a foundational business tool
  • It guides your marketing messages and where the messages are placed
• The 4 critical elements of an effective USP
  • Be Unique
  • Who you help
  • What drives you
  • The pain you remove

Segment 2 – Reputations Create Referrals

• Your business reputation is your most valuable business asset
• Focus demonstrates knowledge and passion
• Focus creates confidence in you
• Other people’s confidence in you results in referrals

Segment 3 – How Specializing Helps Your Marketing Cut Through the Noise

• Specializing focuses your marketing conversation
• Generalizing paralyses your audience

Segment 4 – How to Own Your Niche

• Website messaging
• Give Presentations
• Blog
• Vlog
• Get on Podcasts & Radio Shows! (If you’re an expert… radio show hosts want you as a guest!)

What You Need to Do
Have confidence in yourself and your offer. You got this!
Referrals flow when others have confidence in you so you absolutely must demonstrate you have it in yourself.

Contact my at info@referralacademy.com.au for further information or to discuss becoming a guest on my show.

Previous Show
Season 5 Show 7 – The Mid-Season Wrap
This show was a highlights reel of the season so far. It covered the topics most important to the success of referral groups – 

• Accountability in Referral Groups
• Strategic Referral Teams
• Internal Leadership/External Management
• Training

Next Show
Season 5 Show 4 – Follow-Up… Just Do It!
In this week’s show, I’ll be interviewing follow-up expert Lyndsay Adams. Lyndsay is the full bottle on all things follow-up so I’ll pick his brain about methods of follow-up, when to follow-up, who not to follow-up and a host of other topics.

Tune in and learn!

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au

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