The Smart and Savvy Exit – Building Value for Exit Part 4 - Ellen McIlhenny

Ellen McIlhenny - “The Smart and Savvy Exit – Building Value for Exit Part 4”

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INTRODUCTION
PPP Part Deux.
 
I have been spending a lot of time lately helping people pull documentation together and applying for a second PPP loan.  One thing I have found is that every bank has their own way of taking the application.  For that reason, I would like to mention to you a few ways of pre-preparing for your actual application. 

I highly recommend having everything you will need pulled together before starting the process if the bank has an online portal.  The SBA is clear about how incomplete applications could be held up indefinitely simply because of the sheer volume of applications coming. A good exercise is to download the SBA application form at SBA Form and fill it out in advance. In addition, some of the pieces of information and documents you will need are:
 

• Your Bank Account #
• Your previous PPP Loan number and amount.
• Legal name and address of your company.
• Details on all over-20% owners ie. Name – Birthdate – Social Security Number – Address.
• Payroll Documentation proving you were doing business as of February 2020.
• Documentation proving a year-to-year decline in revenue of at least 25% in one quarter comparing 2019 to 2020.

 
Show Objectives - The Why
This week is the fourth in a series of shows in which we will look at specific ways to build value in the company prior to exit.   
Today we will be talking about How effective marketing will help build value. A few marketing tips from a self-described non marketing person. That doesn’t mean I don’t know the importance.

Key Tips

1. Outsource
2. Leverage your future growth
3. Do you know your ideal customer?
4. Trade Shows
5. Tracking your efforts
6. Reputation management
7. Putting yourself “Out there”

Shows 

• Previous: Podcast Episodes 17 – 20 of Season 4 - The Smart and Savvy Exit – Building Value – Part 3  - Talked about building value by hiring and retaining good employees

Find My Podcast at https://pod.co/future-financial-confidence-with-ellen-mcilhenny
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Next Week: Episode 7 of Season 4 – Another Interview..

Resources:
Written by Ellen McIlhenny 
Owner of CFO Plus Services, a Fractional CFO services firm which also offers Back Office Bookkeeping Services.  Author of the business novel The Big Turnaround; How Bad Management Nearly Destroyed an Exceptional Company. Check it out at https://thebigturnaround.com


You can connect with Ellen on any of her #cfoplusservices platforms or ellen@cfoplusservices.com
https://cfoplusservices.com
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