Today we close our Discipline #5 on Narrowcasting Your Offer with Bundling. Given the 2 previous shows, we have segmented each customer to determine specific and unique needs. Today we cover how to assemble the pieces together to sell more, smaller offers that produce greater results.
PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"
We introduced the 5.15.80 Model at the beginning of the Season. It was a combination of research into small business performance and our practical experience from the last 2 decades. You could go to any area around the global with a market based economy and randomly select 1,000 companies, here is the distribution you would find: 5% or 50 companies that own their markets, 15% or 150 companies that are making money, and 80% or 800 companies that are barely surviving.
This series is about how to move from one level up and our concern in this series is the 15%, not how you get here which which is covered in the 80% series; the focus now is how to ACHIEVE market leadership and join the 5%.
LISTEN > ENGAGE > APPLY
Narrowcast vs Broadcast
The idea is to eliminate one-size fits all by refining their needs into separate issues and do the same with your products and services. The secret is to view your offer as a huge warehouse of parts awaiting a customer request to build them a one-off. Of course it isn't really custom - just looks that way.
Key Issues - Owner Perspective:
What You Need to Know
What You Need to Do
Next Week - Part 3: Discipline 6 of 5.15.80: Aggressive Marketing & Selling - Part 1 Frequency of Purchase
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Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
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