Today's Show focuses on Part 2 of 3 on how to slice up a market in finer slices so you can Narrowcast Your Offer. Next week will cover (3) on How to Bundle Your Your Offer for increased sales and margins.
PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"
We introduced the 5.15.80 Model at the beginning of the Season. It was a combination of research into small business performance and our practical experience from the last 2 decades. You could go to any area around the global with a market based economy and randomly select 1,000 companies, here is the distribution you would find: 5% or 50 companies that own their markets, 15% or 150 companies that are making money, and 80% or 800 companies that are barely surviving.
This series is about how to move from one level up and our concern in this series is the 15%, not how you get here which which is covered in the 80% series; the focus now is how to ACHIEVE market leadership and join the 5%.
LISTEN > ENGAGE > APPLY
Today we continue Discipline 5 of the 9. As we covered in previous shows each discipline is presented in 3 parts. Today our focus is on how to take customer knowledge and make your offer finer or more narrow to better serve undermet or unmet needs.
Key Issues - Owner Perspective:
What You Need to Know
What You Need to Do
Next Week - Part 3: Discipline 5 of 5.15.80: Bundle, Bundle, Bundle
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Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
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