Today's Show focuses on Part 1 of 3 in Discipline #2 Distinctify Your Offer. We will cover the little things you can do to make Your Offer Distinctive. Next week will shift from the offer to (2) Focusing on the Customers Experience, and close out Discipline 2 with (3) on How to Test Your Improvements for increased satisfaction and sales.
PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"
We introduced the 5.15.80 Model at the beginning of the Season. It was a combination of research into small business performance and our practical experience from the last 2 decades. You could go to any area around the global with a market based economy and randomly select 1,000 companies, here is the distribution you would find: 5% or 50 companies that own their markets, 15% or 150 companies that are making money, and 80% or 800 companies that are barely surviving.
This series is about how to move from one level up and our concern in this series is the 80%, not how you get here - that story would be too ugly. The focus now is how to create a long-term future for the business and join the 15%.
LISTEN > ENGAGE > APPLY
Today we start Discipline 2 of the 9. As we covered in previous shows each discipline is present in 3 parts. Today our focus is on how to take the pressure off of price by offering a better value.
Key Issues - Owner Perspective:
What You Need to Know
What You Need to Do
Next Week - Part 2: Discipline 5 of 5.15.80: Narrowcasting Customers instead of Markets
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