 SHOW NOTES
29th JULY 2021 Season 6 – Show 4 Building YOU to BUILD your BUSINESS! Season 6 – Thriving in the New Normal Show – The ‘YOU’ Brand Theme – A ‘YOU’ question! Talking Points – When ‘YOU’ makes all the difference you BECOME! Welcome to the Fourth show of Season 6 ‘Building YOU to BUILD your BUSINESS’ with Ravin Papiah! Introduction WELCOME to the FOURTH Show of Season 6! If you are not Aware, You Are Nowhere! Leadership Is Influence, Nothing More, Nothing Less! John C. Maxwell If Leadership is Influence, then Leadership starts by SELF-LEADERSHIP! AS USUAL, I am really excited for today’s show – Why? Because today I will AGAIN be talking about YOU! Yes, YOU! The Good YOU, The Amazing YOU, the Incredible YOU! We have been talking about how the Corona Virus has been affecting our world for the past two years or so. And we have also been sharing with you about how WE can make a difference, how EACH ONE of us can make a difference! The ‘YOU’ brand IN TODAY’S SHOW, I am going to share with you some ways that each one of us can become our PERSONAL BRAND – a brand that can fight a crisis, a brand that can find opportunities in adversities, a brand that can spot the positive in the most negative of situations, a brand that can promote light in total darkness, a light that YOU can be! A ‘YOU’ question SEGMENT ONE – Defining Yourself (I)! In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation, about you or your company, becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success. Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today. At the end of this show, YOU should be able to: • Define your image. • Control your image. • Understand how to sharpen your brand. • Develop a professional appearance. You are in control of your personal brand if you choose to be. When establishing your brand, it is essential that you define yourself. Remember that perception is reality, so it is essential that you carefully cultivate your image. When you take the time to define yourself and present this definition to the public, your will reap the benefits that come with taking control of your personal branding. It is easy to underestimate the importance of personal branding and avoid actively participating in your brand. The truth, however, is that branding occurs whether you participate in it or not. If you do not take the time to brand yourself, the market will brand you, and it may not do it favorably. Customers can bring negative attention to a company or individual, and attention can easily escalate to the court of public opinion. For example, the video “United Breaks Guitars” brought negative attention to the United Airlines brand. Without personal branding and active intervention, the damage to the brand name could have been beyond repair. Taking control of personal branding is necessary to manage your public reputation. Keep listening to the Show…or download the podcast to learn more about Thriving in the New Normal…. SEGMENT TWO – Defining Yourself (II) In order to define yourself, you need to know yourself. Identifying your core values, passions, and strengths will help you realize what you need to communicate in your brand. Once you understand what you have to offer, it will be possible to create a brand image that is both honest and positive. Defining yourself will allow others to see you clearly. In branding, your pillars are your main values. They are the attributes that help define your identity. In order to identify your pillars, you must ask yourself what you stand for and what your core values are. Your pillars are not what you have to offer; they explain how you offer what you have. For example, you may offer years of sales experience, but your pillar could be offering an honest and authentic sales experience. Remember that there are no correct or incorrect pillars; they simply need to reflect your core values. Ask yourself what you stand for and make a list of ideas. Then, choose the main values and link them to what your brand has to offer. It is best to begin branding with one or two pillars. You can always expand in the future. Your brand should reflect your passions. Ask yourself the following questions to identify your passions: • What do you care about? • What drives you? • What do you consider your passions? Remember to list all of your passions, not just the ones that are obviously related to work. If the only passion you communicate is the desire to increase sales, you appear boring and work obsessed. People know that there is more to you than your work. Your brand needs to personalize you to other people, so a passion for art, family, or the environment could only contribute to your brand. You are bound to attract people with similar passions. You can also find ways to incorporate your passions into your work. Branding requires you to identify your strengths, which you already visited in your SWOT analysis. Your strengths, however, are essential in your branding, so it is important that you do not overlook any of them. It is easy to overlook personal strengths by focusing on desired attributes. Making this mistake can be disastrous and keep you from realizing your potential. Remember to consider your natural talent when finding your personal strengths. What comes easily to you? What do you do better than other people? Also, consider aspects of your character that are natural strengths. For example, self-control, trustworthiness, and intelligence are all strengths that define you and your brand. Keep listening to the Show…or download the podcast to learn more about Thriving in the New Normal… SEGMENT THREE – Controlling & Developing Your Image This segment will further explore the influence of the 3Cs. Remember that your brand needs to be clear and consistent, and you need to be committed to it. By following the rules of the three Cs, you will be able to control and develop your brand and your image. Once you commit to the three Cs, it will be easier to continue developing your brand. As we have already learned, brand descriptions must be clear and defined. There should be no ambiguity or vague qualities in your brand. Clarity in your brand will allow people to understand what you do and do not represent. Failure to be clear about your brand is destructive. Your brand creates expectations, and there will be disappointment if your brand hints at promises that you will not fulfill. Additionally, people will be more likely to embrace your brand if they fully understand what your brand is. For example, Starbucks built its brand on the promise of the “third place” or the home away from home where people can relax. There is no confusion in this idea or what it represents. You must make sure that your brand has consistency. If you say that you are going to do something, you need to do it. Every exposure to your brand needs to be the same as the last. Online encounters, face-to-face interactions, and every other way that you connect with other people must reflect the brand that you have set forward. If your brand promises one thing online, but a physical encounter does not measure up to that image, your brand will suffer. It is important to note that you need to choose branding wisely before you make it public. Frequent rebranding can make you appear indecisive. Once you have created your brand, you must make every effort to be consistent in its execution. Consistency takes commitment. You need to make sure that you are faithful and dependable in the execution of your brand’s promises. This requires the cooperation of everyone who executes your brand. If a company promises excellent service but do not deliver on that promise, the brand will suffer. It is important that each exposure to the brand is the same for every person. For your brand to be seen as dependable, multiple encounters with other people must reflect the values and mission of your brand. By committing to execute your brand correctly, your reputation will remain positive and spread. Committing to your brand requires you to take action every day. It falls in line with consistency and constancy. As we have already learned, every interaction with your brand needs to build a sense of dependability. Committing to living out your brand is the only way to make this happen, and you must commit to doing it every day. How you execute day in and day out will depend on your brand and your customers. Taking from the customer service example, you would need to exercise customer service with a positive attitude and by going the extra mile for your customers. Regardless of your brand, the point is for you to follow through every day. As you do, the actions will become easier and more natural, and you will be able to expand your brand’s reputation. Keep listening to the Show…or download the podcast to learn more about Thriving in the New Normal…. SEGMENT FOUR – Personal & Professional Influences You are constantly presenting your brand to other people, both in your personal and professional life. It is important that you understand how your personal brand and your professional brand reflect each other. When you are able to integrate them successfully, you will be able to use your brand to further your personal and professional life. It is easy to believe that your personal life is completely separate from your professional life. Your personal brand, however, will intersect with your corporate brand, and the values of each need to reflect each other. Consider how the reputations of professionals are ruined by personal scandals. If your personal brand conflicts with your professional, distrust for both your personal and professional brand will develop. While you should try to integrate your personal and professional brands at all times, you must be particularly careful in certain situations. Behavior at public events, for example, needs to reflect your brand. Additionally, you should exercise restraint when using social media. No matter your privacy settings, nothing online is private. What you say on your personal Twitter account needs to positively reflect your company’s brand and your personal brand. If you must vent your frustrations, do so in a private setting that will not reflect poorly on you. Your personal and professional brands will influence each other. We are used to stories of a personal brand affecting a professional brand. There are, however, ways that your professional brand will influence your personal brand. While we are accustomed to stories of negative influence, it is important to remember that the influence may also be positive. For example, a CEO who performs a charitable act at work would influence his personal brand. People would view the personal brand in a positive light. You must be mindful of how each brand will draw influences from the other. When developing your personal and professional brands it is important that you exhibit professionalism. Be a professional both in and out of the office. In order to behave professionally, you need to define professional behavior. Not everyone defines professionalism the same way. Some people are more rigid in their views and others are more relaxed. There are, however, a few different ways to behave professionally that most people would agree are professional. Professional behavior: • Be dependable. • Be competent in your work. • Act with honesty and integrity. • Treat everyone with respect. • Be a positive example. This list is not inclusive, but it is a good starting point. By behaving professionally in your personal and professional life, you will help create a brand that is respected. Keep listening to the Show…or download the podcast to learn more about Thriving in the New Normal… CONTACT DETAILS : Name of Host : Ravin Souvendra Papiah E-mail : plcjmleadership@gmail.com
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Read my story from my Amazon No.1 best-selling book, Life Defining Moments from Bold Thoughts Leaders. Click here to request a FREE copy of my e-book: https://ravinspapiah.leadingthebest.com/sueb0001 See you Next Thursday (13 00 GMT – 17 00 Mauritius) for our Season 6 SHOW 4, where we look at How to use ‘Positivity, Inner Circle and the Outer World’ to do things within the Pandemic! Until then, Keep tight! See you NEXT THURSDAY!
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