James W. Bryant - "Better You 4U - An Entrepreneur's Journey"
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It is said that relationships are built on trust. Trust can be elusive to define, and like most terms depends on the context within it is used. Season 4 of Better You 4U – An Entrepreneur’s Journey focuses on building your community. Building a community requires trust, not just your audience trusting you, but also you trusting yourself to deliver on the promise of your brand or product. Building trust in a relationship takes time and typically does not happen overnight. This is true for personal and business relationships.
We live in an age of “over-information” which causes a lot of noise in the marketplace.
We are inundated with information and offers in every email and on every website. When a customer finds you, your website, will they trust you? Another question is why they would trust you, your company or brand. Trust is a foundational pillar that you need to understand in order to build your community.
One of the most effective marketing strategies is still word of mouth. People are more likely to buy and support products that they can envision a person like themselves buying or using.
The power of Your brand is the power of your community!
Show Objectives - The Why
The context of the season’s shows is all about building your community. Your community of customers and brand ambassadors will help you expand the impact of your business and grow your profits. The objective today’s show is to discuss trust and its role in building the relationships that you need in order to create the community that will power your business to the next level of growth. At the end of our time together today you will have an understanding of the essential elements for building and leveraging trust to build community capital.
Key Issues - Owner Perspective:
If you are in the process of building or attracting your community, know that success does not happen overnight. Building anything takes time and you want to make sure that you have a solid foundation before you start. If you have an existing community then you will understand all the more how to leverage the trust that you have built to continue to expand your community and to covert community members into raving fans of your products and services.
What You Need to Know - The What
One of the key goals in building a community is to increase your ability to help your customers. Did you know that for the average business there is a 5 to 20% conversion rate that cold prospects will become paying customer? The conversion rate on selling that same product or service to existing customers is 60-70%! It is easier to sell to your existing customers then it is to acquire new customers. This is what you want to build a community around your company, products or brand!
What You Need to Do - The How
Note the topics that you are interested in. Set your calendar, listen and apply!
Previous: Season 4 Overview – Building Community
Next: Know Your Customer
James W Bryant
I am extremely motivated to make a positive impact on the world by helping people strengthen their inner hero. I believe the many people settle for mediocrity, and are unaware of the greatness that lies within. It is my honor to help you realize your potential so that you can achieve everything you desire overcoming any and every obstacle along the way.
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