Charles George - "Publish To Thrive"
Welcome to the Publish the Thrive Radio Show. Every business owner can benefit from publishing their knowledge. Today, every business is a publisher. Whether you are creating content for social media, blog posts, videos, podcasts, newsletters, books, or other types of premium content. Everyone is a publisher. Publishing helps you reach new prospects, strengthen relationships with current customers and create additional revenue opportunities.
I’m your host Charles George. I am a digital direct marketer and copywriter. For about 20 years, I have consulted with business on creating marketing campaigns that reach new customers and sell more to their current customers. Today, I focus on building profitable online audiences and brands.
On the show we talk about marketing, sales and growth for a stage 3 businesses.
You can follow me personally at www.PublishtoThrive.com.
Do you know why customers use your products?
WD40 CEO Garry Ridge, told yahoo finance that their website publishes more than 2,000 different uses for their product.
So when you visit WD40’s site they have four different tabs Home, Industrial, Work and Play.
These are four different segments of customers that use WD40.
Sometimes we develop products and services, but sometimes people use the products in different ways.
When you think about the purpose of your product and different ways your product can add value to your customer, this can open more opportunities to promote and sell your product.
Think about how does your customer use your product or service.
Sermon Each Week Example
Segment 2 - What You Need to Know
Kroger had a 127% surge in the second quarter in its digital sales as shoppers ordered online and either had groceries delivered straight to their homes or drove to a store and had packages put directly in their trunks.
Segment 3 – Customer Segments - Examples with my own business
I work with people who are interested in building online audiences.
Segment 4- What You Need to Do
Different ways to understand your customers
What are the features and benefits customers receive from your product?
About Charles George
Charles George is passionate about helping purpose-driven entrepreneurs create a lifestyle business by combining publishing with direct marketing.
One of the fastest and most profitable ways to build an audience is through email. Download Charles' free report 101 Ways to Increase the Size of Your Email List. http://publishtothrive.com/IBGR
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All IBGR Shows Notes are available for download