Understanding Metrics & Analytics - Laura Bell & Vicki Abraham

Laura Bell & Vicki Abraham - "Level-UP Your Marketing for Startups"

IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. Grow With Us.

Introduction
Getting excited about a high open rate of an email campaign or a press release landing on the front page is the thrill of being a marketer and it’s an example of how readily available marketing metrics are. Paying attention to your marketing effectiveness can help you convert extra customers and increase revenue. In this show we talk about the connection between using data for improved results.

Show Objectives

1. Know what to measure and what not to
2. How to tell what works and what doesn’t.

Key Issues

1. Get clear on why metrics are important
2. Important metrics to track for instagram growth
3. Lead generation strategies for your startup

What You Can Do

1. Determine which metrics you will track and why
2. For an Instagram growth spurt, track your followers, reach, impressions and engagement
3. Try different things to effect different outcomes

Shows
Previous: Episode C2.009 The World of Advertising
Next: Episode C2.011 Top 10 Secrets of Client Engagement

Written by Two Four One Branding - Vicki Abraham & Laura Ann Bell.
Visit www.twofouronetraining.com for marketing courses, a cool marketing club, The Level-Up League and for Two-on-One coaching (that’s two of us and one of you dedicated to levelling up your business!)

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