The Referral Guy
S5 Episode 2
Episode Title – Understanding Your Referral Group’s Culture
There are five stages of referral groups. Each stage has different characteristics, language patterns and behaviours denoting which stage the group is in. These stages have an enormous influence on the ROI members derive so when choosing a group, it’s important to be able to identify which stage the group is in to maximise your chances of success.
This show outlines the five stages of referral groups.
What You Need to Know
At any point, there may be some members trying to operate in a different stage. However, it is highly likely a single overall culture will be prominent. Sadly, in my observation, the vast majority of groups operate at the lower and middle stages, a lesser proportion in the upper half. Each of the stages has its own language… the sense in which they articulate their views about how the group functions.
Contact me and I’ll give you the rundown of stage 5 groups.
What You Need to Do
If not properly managed, referral groups can be fickle. The structure and mechanisms for success need to be established and respected so they are followed and members ROI will be a natural consequence.
Accountability is another of the cornerstones and this is best administered externally so the members can concentrate on exchanging referrals without being caught up in the management of the group.
There are a hundred moving parts in these groups so seek expert help if you have any questions.
Contact Steve at email@example.com for further information.
Season 5 Show 1 – Beginning Your Own Strategic Referral Team
Strategic Referral Teams are a thing of beauty when they are working well. Learn what you need to to being your own by listening to this podcast. It covers all the basics but you’ll still need some guidance beyond this so drop me an email and let’s get your group underway.
Season 5 Show 3 – Leadership, it Matters!
Leadership is often underestimated when it comes to referral groups. In this show, we’ll go deep so you understand good leadership, not-so-good leadership and the effects each has on your referral group.
We’ll also explore the benefits of training leaders correctly so they can perform their roles and minimise the time they need to spend on this sometimes onerous task.
Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.
Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.
The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)
Shoot me an email if you’d like to learn more firstname.lastname@example.org
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All IBGR Shows Notes are available for download