What does your website say about you - Angela Chaney

Angela Chaney - "Earn the Ask"

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Introduction‌ ‌
So glad you took the time to download my show notes for episode 7 of Earn the Ask! Today we’re talking about creating a website that sends the right message to your clients and keeps them engaged on the customer journey.
 
Book Suggestions from This Episode
 
Engagement Equity: Earn the Ask by Angela Chaney
Dark Matter by Black Crouch (My fiction pick of the week)
The Power of Habit by Charles Duhigg (My non-fiction pick of the week)
 
Resource Suggestions from This Episode
 
For testing your site:
Lambdatest.com
Mywebaudit.com
MySiteAuditor.com 
 
For free stock photos:
Pexels.com
Pixabay.com
Unsplash.com
 
Segment 1 Considerations

1. Who is Your Target Market/Buyer Persona? Your website is about THEM, not about YOU.

 
Segment 2 Considerations 

1. Have Easy Ways to Engage with Visitors such as multiple forms of contact, chatbots, blogs with comments enabled, etc.
2. User-Friendly Equals Deposits. Get users where they need to go and be clear and concise. 
3. What Appeals to Your Target? Fonts, images, colors. The power of having testers in your target market.

 
Segment 3 Considerations

1. Test Your Site
2. Update Your Site with content, new information, updated hours, plugins, new landing pages, new enticements to give contact info

 
Segment 4: What NOT to Do

1. Don’t overload with pop-ups
2. Don’t put algorithms before clients
3. Don’t use duplicate content
4. Don’t steal photos
5. Don’t do it yourself
6. Don’t link to social sites until they are robust
7. Don’t put a blog button until you have a blog
8. Don’t focus on testimonials
9. Don’t expect it to be perfect
10. Don’t post pics of new employees 

  
 ‌Shows‌ ‌
Previous:‌ ‌‌Episode‌ ‌6: Build Relationships That Last 
 ‌
Next:‌ ‌‌Episode‌ 8‌: Scheduling Your Way to Marketing Success
 ‌
Written‌ ‌by‌ ‌Angela Chaney
 
Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show. 
 
Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe.

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