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Show Notes

DOWNLOAD. LISTEN. ENGAGE.

WHAT TALENT CAN YOU SELL TODAY? - WILLIAM EASTMAN

10/11/2020

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PROFIT RADIO..."Grow With Us"

Introduction
Today I am wearing only the E hat - Executive. Since I started on this journey over 41 years ago, the first 2/3's of my career was consulting with the C Suite (CEO, COO, etc.) on building  a sustainable organization that could also achieve rapid growth. Once a business gets to a certain size these two objectives seem to be mutually exclusive. Based on that experience I built a collection of business rules that when combined created high performing, fast growth companies that had long futures. This is my story

Look at IBGR as your CGO - your fractional Chief Growth Officer. In that mode we have built a platform that will move beyond the one-way conversation of radio and podcasts to real relationships; our Community of Commerce.


A thought before we start, I want to invite you to my new group on the Community - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.
​
Download>Listen>Apply

Objectives - The WHY

What I sharing with you today and until the end of the year is a model based on a collection of best practices and experiences over the last 4 decades of consulting and starting 5 companies. I am not trying to convince you do it our way, the goal of the series is to expand your thinking and help you arrive at "your model".

Key Issues - Owner Perspective:
  1. ​Have you converted what you know to a tangible asset?
  2. Have you patented, trademarked, or protected your IP?
  3. Have you created both standalone and bundled IP solutions?
  4. Have you created a sales ladder for each of the IP solutions?

What You Need to Know - The WHAT​
Consulting Models and Roles
There are 4 Roles a Consultant can play:
  • Virtual or Fractional Executive,
  • Subject Matter Expert,
  • Coach,
  • and Trainer.

Each has important underlying assumptions, and under the proper conditions, be useful. A consultant may also choose to play any role depending on their area of specialization and the context in which help is needed. However, many consultants primarily act from being in charge, taking over a specific function, helping Owners/Executives to improve, or conducting a technology transfer.
  • Virtual or Fractional Executive - Although the VE is being “employed” by the client, in reality it is a different type of consulting assignment. Instead of giving advice and coaching members of the company on implementation, the role is execution. The process is collaborative with final decisions made by the client, however the individual in the role is responsible for delivering on contract specifications.
  • SME – The consultant offers some information or service the client is requesting and unable to provide for himself. There are important assumptions in this model. Has the client correctly identified their own needs? Have they considered the consequences of expert data collection and recommendation on organizational change? Is there one reality about their organization that can be objectively studied and rendered useful to the client? This model puts great power into the hands of the consultant.
  • Coach – the consultant assists and guides the business owner in running a business by helping to clarify the vision of the business and how it fits in with their personal goals. It​ is a process used to take a business from where it is now to where the business owner wants it to be. 
  • Trainer – The consultant endeavors to increase the client’s capacity to learn so that it can fix its own problems, today, and in the future. It is a philosophy and practice built on the idea that problems are solved more effectively and sustainably if the organization itself is at the core of both diagnostic and remedial efforts. This model keeps both responsibility and control with the client.

What You Need to Do​​ - The HOW
Understand that the terms of consulting, coach, or trainer are artificial. Each are a methodology for sharing and incorporating information the client needs to deal with immediate issues and handle long term growth challenges.

We are your single, one stop source for business success, period, end of story.
  1. ​Listen to this Consulting Series on Making a Difference
  2. JOIN the Community of Commerce
  3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

CSLT.02.3

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      • BUSINESS PODCASTING MADE EASY
      • ECONOMIC NEWS >
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        • An Epic Business Exit
        • Catalytic Conversation$
        • Exitology
        • The CFO Perspective
        • The Entrepreneur's Edge
        • The Smart & Savvy Business Exit
      • FINANCE >
        • Business Econ for a Post Pandemic World
        • Economics For Owners
        • Employee Capitalism
        • Money Matters
        • Practical Solutions to Difficult Problems
        • TurboCharge Your Business
        • Your Money Machine
      • HR / PEOPLE SKILLS >
        • Business and Beyond
        • Business Processes & People Talk
        • Equipping Others
        • Staff It!
        • Success Can Be Fun - With Focus!
        • The People Side of Business
        • Women of Business Thriving
      • INTERVIEWS >
        • Get You Noticed!
        • The Referral Guy Interviews Your
        • The Magnetic Voice
      • LEADERSHIP >
        • Compassionate Leaders of Influence
        • Destiny Road
        • Engaging Your People For Success
        • Leadershift with Col Ajai Lal
        • Leadership Powered by Common Sense
        • Influencing for Global Impact
        • Talk Leadership with Cedrick on the Radio
        • Your Corporate Confidante
      • MARKETING >
        • Building A Multilevel Marketing Empire
        • Level-Up Your Marketing
        • No Nonsense Market Domination
        • Buying Customers
        • #Seriously Social
        • Results Oriented Marketing
      • MINDSET >
        • Building Success Habits
        • Building You to Build Your Business
        • Entrepreneurial Mindset
        • Peak Impact Mentorship
        • Guidance To Wealth
        • The Hero Within
      • OPERATIONS >
        • Build It!
        • Building In Front of You
        • Building In Front of Your 2
        • Lead Lean
        • Pencils & Pistons
        • Planning Out Loud
        • Processes Under Control
        • The Ralph Peterson Radio Show
      • SALES >
        • Beyond The Method Selling
        • Inside The Customer
        • Sell It!
        • Serving Up Sales
      • STARTUPS >
        • A Business Primer for Startups
        • A New Business Model For Startups
        • Adulting In My Purpose Business Edition
        • Building Startup Operations
        • Creating A Consulting (Improvement) Business
        • How To Start A Consulting Firm
        • Survival Mode
        • The Geriatric Entrepreneur
        • Your Business 2.0
        • Z Gen Entrepreneurship
      • STRATEGY >
        • #OwnrLife
        • Better Your 4 U
        • Build Your Core for Dynamic Partnerships
        • Grow It!
        • How to Avoid Becoming the 80%
        • How To Become the Top 5%
        • How to Move Beyond the 15%
        • Living the Life .. On YOUR Terms
        • Own It!
        • ReImagine Your Business
        • The Business Owner's Bookshelf
        • The Self Managing Organization
        • Tenacious Top of Mind Business Insights
    • MEET THE HOSTS >
      • Ben Gioia ("joya")
      • Bert Robinson
      • Chris Mayfield
      • Crystal Y. Davis
      • Donna Kunde
      • Doug Thorpe
      • Ellen McIlhenny
      • Glenda Thompson
      • Jason "Wally" Waldron
      • Jeremy Gray
      • Jörn "Joe" Menninger
      • Kevin Beers
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