What's New? - Richard Miller

Richard Miller - "Building Brands & Selling Stuff"

​What’s new?

What’s new focusses on how to identify new sales opportunities.

At this stage in our business life, we have evolved from the ‘sale at any cost’ mentality and now focus on the clients we want to work with rather than the ones we have to work with.

Now, we are creating a relationship with our clients that transcends a supplier/customer transaction.

SETTING THE SCENE
Building Brands & Selling Stuff is focussed on customer facing matters – Sales and Marketing. 

At IBGR, we are building the largest Global Business Community in history to bring you practical and pragmatic advice from business operators who do or have done what you are doing.

Tune in to the show for the following thoughts and insights.

WHY IS THIS IMPORTANT AND HOW DOES IT AFFECT YOU?
We cover:
Keeping up to date with market demands
Providing solutions of value to your ideal customer
Who will buy you?

WHAT YOU NEED TO KNOW
You and your clients deserve each other
People work with people
Value your product and service

WHAT YOU NEED TO DO AND HOW YOU NEED TO DO IT

• Understand what makes a great client
• How to determine current market needs and trends
• What’s in it for them?
• How to prove your value

Written by - Richard Miller – Brand Director, Crisp & Co.
Business insight, creative content and strategic communication specialist.

Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006. 

Experienced in both media sales and buying, Richard was responsible for multi-million-dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising). 

Taking a pragmatic and results focussed return on investment approach has established Crisp & Co. as the go to creative and communications agency for local and national businesses seeking expertise in business insight, creative content and strategic communication. 

With a lifetime of experience operating small to medium businesses and working closely with both local and national brands, Richard is well positioned to take a holistic view of a full marketing and sales plan with a keenly trained eye on creative concepts and communication strategy.

Along with wife and work colleague Siobhan Miller, Richard also co-hosts the podcast series Mad Man & The Hospitalian; interviewing highly successful professionals from business, marketing and hospitality backgrounds around Australia, discussing the highs and lows of their careers and asking the ultimate question; ‘what is your definition of a fruitful life?’.

Find out more about Crisp & Co. here www.crispand.co and listen to Mad Man & The Hopitalian wherever you get your podcasts. Connect with Richard on LinkedIn

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