WHEW - GLAD THATS OVER - WILLIAM EASTMAN

PROFIT RADIO "A Network of Entrepreneurs for Entrepreneurs"

Introduction
One theme consistent in Season 3 is the station's becoming your CGO - Chief Growth Officer for Hire, the underlying role of the Network. All of my shows: Growth Community, Building in Front of You, Your MLM Empire, Economics for Owners, the Self Managing Organization,  Creating a Consulting Business, and today's Show Series on the Growth Community centers on how to use the IBGR Network for business success. 

​Our relationship with the listening audience of entrepreneurs and owners: 

• Provide INSIGHTS that are useful
• Provide TOOLS that work
• Provide RESOURCES that saves time and money
• Make a FINANCIAL impact on the business 

That is the meaning behind Looking at IBGR as your CGO - your virtual Chief Growth Officer so you can Live the Life.

Last week we tackled "ARE WE GOING TO SURVIVE THE RIDE?" This week we end the contraction and begin the process over.

LISTEN > ENGAGE > APPLY
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Show Objectives - The WHY
We have rode the wave and managed to not only survive but come out of this recession/contraction better than our competitors. Now that the economy is about to recover, how do we finish the preparation and know when to make our move.
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Key Issues - Owner Perspective:

1. How do I play chess while everyone else is playing checkers?
2. How do i respond to situations outside my control?

What You Need to Know - The WHAT
Midpoint – True Value = Market Price

• Step 6 Panic. Even for the well prepared, this time is challenging. Much like the “it is the darkest right before dawn” analogy, everyone is wondering how long can we last? The badly run businesses are gone or folding during this period. Time to expand market research and track the early signs of expansion; begin your planning for the next growth spurt.

At The Bottom – True Value > Market Price

• Step 1 New Opportunities. The market downturn has cleaned out poorly run businesses and their excess inventories – including yours and your customers. It is time to begin aggressively marketing to your existing customers and similar accounts. You might have to continue price concessions, but selling solely on price is about to end.

What You Need to Do​​ - The HOW

1. Step 6: YOUR MOVE –Improve your Core Products & Services during the Slack Time.
2. Step 1: YOUR MOVE - Anticipate Demand and Expand into Current Markets with Current Offer.

We are your single, one stop source for business success, period, end of story.

1. ​Listen to the Economics for Owners Series 
2. JOIN the Community of Commerce - A Network of Entrepreneurs for Entrepreneurs
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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