WHO DO YOU SERVE? - WILLIAM EASTMAN

PROFIT RADIO..."Let's Grow Together"

Introduction
Today I am wearing my E Hat - You Are What You Think You Are. That means I am always thinking about creating a business that is successful, scalable, and growing - and multiplies my talent.

The second issue is the Stage of Growth. We are at Stage I where the concern is overseeing or conducting the due diligence required to start smart and make the opening of the business successful.

Last thought before we start, I want to invite you to my new group on our Community of Commerce - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.
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Download>Listen>Apply
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Objectives - The WHY
​The goal of your Mission Statement is to convert the company's Vision into something tangible; a product, a service, an experience that creates value and makes you distinct from the competition.

Key Issues - Owner Perspective:

1. Clarify how the business creates value,
2. Create competitive uniqueness in both the offer and how you do business.
3. Operationalize the owners dream and philosophy.

What You Need to Know - The WHAT
Mission: a formal document that states the aims of a company or organization; known as a mission statement, company mission statement, or mission vision; it is based on achieving the business vision. 

• What does the company DO for WHOM and WHEN? (all stakeholders that are appropriate: society, customers, the profession, employees, investors, etc.).
• Internal Brand Statement - essential to creating the External Brand Statement.
• EPISODE A.003 THE DREAM BECOMES AN ORGANIZATION

What You Need to Do​​ - The HOW

1. What Value do you provide?
2. Who(m) do you provide Value to?
3. When do they receive your Value?

Example - IBGR Mission Statement
Improving the Success of Owners Starting, Growing, and Exiting a Business to create generational wealth and local jobs. The International Business Growth Radio Network (IBGR) provides Entrepreneurs Information, Insights, and Tools  Globally 24 X 7.

• Motto (brand values): "More Than a Radio Station - A Network of Entrepreneurs"
  
• Slogan (marketing phrase): Profit Radio - Let's Grow Together
• Tagline (brand bumper sticker): Download > Listen > Apply​

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The purpose of this show was to understand how critical the early days of a startup are to its future. The owner is building the initial infrastructure to prove their idea, the decision to open a business, this business, was a smart move.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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