Welcome to the Open Kimono Show - Building Front of You. Every week we give you a status report of our startup to learn from what we do right and avoid our mistakes. The purpose of the show is not self congratulation or flagellation. No business is perfect even when they do all the right things. We live and compete in a dynamic and unpredictable business environment trying to make good short-term and long-terms decisions. Like all the programming on IBGR our goal is to save you from the school of hard knocks.
That is part of IBGR becoming your CGO - your virtual Chief Growth Officer. In that mode we have built a platform that moves beyond the one-way conversation of radio and podcasts to real relationships; our Community of Commerce where you can engage world-class talent.
A thought before we start, JOIN my new group in the IBGR.Community - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a company that runs itself as part of creating a business empire or live a more balanced life, what ever that means - this is the right spot.
LISTEN > ENGAGE > APPLY
Objectives - The WHY
Our goal for the show and series is simple - copy what works and avoid the rest. How can we help you make that decision if we don't share the unvarnished truth?
Key Issues - Owner Perspective:
What You Need to Know - The WHAT
VISION: the ability to anticipate possible future events and developments; known as a vision statement, mission vision, or business vision; the dream and operational philosophy needs to be converted into business language by creating a vivid mental image of the future, written in present tense, that conveys
MISSION: a formal document that states the aims of a company or organization; known as a mission statement, company mission statement, or mission vision; it is based on achieving the business vision
VALUES (Operating Principles): the central or most important part of something; known as cultural values, organizational values, work values, or corporate values; like a country, every company develops it’s own culture which provides direction on acceptable vs. out of bound behaviors, given achieving the businesses vision and mission
UNIQUE SELLING PROPOSITION: a statement of how a business proposes to use its resources to deliver superior value to customers, it is a statement summarizing the customer targets, competitor targets, and the core strategy for differentiation of one's product from the competition.
The value proposition should answer the question
What You Need to Do - The HOW
Our vision at the IBGR Network is to help small businesses around the world increase profits by building strong, sustainable businesses in any economy. The impact for the owner is generational wealth and jobs for the local community.
We will accomplish our Vision by sharing knowledge, best practices, resources and tools on a platform that any business owner can use regardless of their financial situation.
Our goal is to become the #1 global resource for small business owners seeking fast and sustainable growth. Our staff and OnAir Talent have decades of large corporate and small business experience. Many are serial entrepreneurs and have made "the black box of success" into simple applications any entrepreneur can implement.
VALUES (Operating Principles)
UNIQUE SELLING PROPOSITION: Programming on Demand
Primary - Customer Intimate
We are your single, one stop source for business success, period, end of story.
Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
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