WHY ARE WE A REVOLUTION - WILLIAM EASTMAN

Introduction
Welcome to the Open Kimono Show - Building Front of You. Every week we give you a status report of our startup to learn from what we do right and avoid our mistakes. The purpose of the show is not self congratulation or flagellation. No business is perfect even when they do all the right things. We live and compete in a dynamic and unpredictable business environment trying to make good short-term and long-terms decisions. Like all the programming on IBGR our goal is to save you from the school of hard knocks.

That is part of IBGR becoming your CGO - your virtual Chief Growth Officer. In that mode we have built a platform that moves beyond the one-way conversation of radio and podcasts to real relationships; our Community of Commerce where you can engage world-class talent.

A thought before we start, JOIN my new group in the IBGR.Community - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a company that runs itself as part of creating a business empire or live a more balanced life, what ever that means - this is the right spot.

LISTEN > ENGAGE > APPLY

Objectives - The WHY
Our goal for the show and series is simple - copy what works and avoid the rest. How can we help you make that decision if we don't share the unvarnished truth?

Key Issues - Owner Perspective:

1. ​What would I expend any energy on Vision, Mission, and Values?
2. What impact can expect from the time investment?
3. OK, I am onboard - how is it done?

What You Need to Know - The WHAT​

VISION: the ability to anticipate possible future events and developments; known as a vision statement, mission vision, or business vision; the dream and operational philosophy needs to be converted into business language by creating a vivid mental image of the future, written in present tense, that conveys 

• WHAT the business has achieved and WHY. 

It is expressed business goal based upon the founders dream and philosophy

MISSION: a formal document that states the aims of a company or organization; known as a mission statement, company mission statement, or mission vision; it is based on achieving the business vision

• what does the company DO for WHOM and WHEN? (all stakeholders that are appropriate: society, customers, the profession, employees, investors).

VALUES (Operating Principles): the central or most important part of something; known as cultural values, organizational values, work values, or corporate values; like a country, every company develops it’s own culture which provides direction on acceptable vs. out of bound behaviors, given achieving the businesses vision and mission

• HOW was it is accomplished?

​UNIQUE SELLING PROPOSITION: a statement of how a business proposes to use its resources to deliver superior value to customers, it is a statement summarizing the customer targets, competitor targets, and the core strategy for differentiation of one's product from the competition.
The value proposition should answer the question

• "Why would I buy this product at all and from you"

What You Need to Do​​ - The HOW
​VISION
Our vision at the IBGR Network is to help small businesses around the world increase profits by building strong, sustainable businesses in any economy. The impact for the owner is generational wealth and jobs for the local community.

MISSION
We will accomplish our Vision by sharing knowledge, best practices, resources and tools on a platform that any business owner can use regardless of their financial situation.

• A community of business owners sharing wins and challenges with us and with each other.
• A safe place to try new things, ask questions, and connect with other business owners on a similar journey.
• Entrepreneurs are family and have an open invitation to grow with us.

Our goal is to become the #1 global resource for small business owners seeking fast and sustainable growth. Our staff and OnAir Talent have decades of large corporate and small business experience. Many are serial entrepreneurs and have made "the black box of success" into simple applications any entrepreneur can implement.

VALUES (Operating Principles)

1. IBGR is the industry standard - the number one global source for business growth tools; 
2. IBGR will do whatever it takes to get it right the first time, all the time - a total commitment to quality of programming and materials - you use it, it works;
3. ​IBGR is the best value - affordable regardless of the business's current success and resources.​​

UNIQUE SELLING PROPOSITION: Programming on Demand
Primary - Customer Intimate

• Network Effect for On Demand Programming: provide a list of topics within a subject area and use customer input for final selection - Build What Our members Need.

Secondary - Product Quality

• Knowledge to Product: turn knowledge into products;
• Product to Solution: help customers turn products into solutions;
• Solution to Knowledge: understand usage to improve knowledge base and future programming.

We are your single, one stop source for business success, period, end of story.

1. ​Listen to the Living The Life Series 
2. JOIN the Community of Commerce - A Network of Entrepreneurs for Entrepreneurs
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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