Your FUN Professional Image - BRANDON SOUBA

Brandon Souba - "Success Can Be Fun - With Focus"

IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. Grow With Us.

Introduction
Welcome to season 3!! This week We will talk about your Professional image. Not just how you dress but how you carry yourself and how you represent your business. Perception is reality will be our undertown for the show. I love and hate that quote, but the sooner you accept it the sooner you will see success!

Show Objectives
Professional image is the image that one projects about themselves based upon appearance and reputation. Image can be conveyed as professional by the way that you dress, the way you speak, the way you respond to others, and the way that others speak about you.

Today’s show will explore the areas your professional image has an impact on your new business venture and why you should spend time working on your image. 

The Importance of Your Professional Image

1. Make expertise your specialty
2. Put customer satisfaction first
3. Communicate effectively
4. Reputation
5. First impressions

The difference between "desired professional image" and "perceived professional image

1. What do I want people to say about me when I'm not in the room? 
2. Do I show up with authenticity and credibility to influence positive outcomes?
3. How will I know how my image is perceived?

How you portray your professional image on virtual calls:

1. Dress to match your peers or better
2. If presenting dress as you would in a live setting
3. Know your camera angles 
4. What does no camera say about you image

What You Need to Do

1. Dress to match your brand
2. Sharpen your social skills
3. Get a mentor or sponsor
4. Build your personal brand - stand out with distinction
5. Grow and nurture your network
6. Be likeable - adopt a positive attitude
7. Be mindful of the unwritten rules
8. Be flexible
9. Do not misrepresent yourself
10. Do not shirk responsibility or point fingers

Shows
Previous: A Look at season 3 and how awesome it will be!
Next: Get Out of Your Comfort Zone

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Written by Brandon Souba

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