YOUR MARKETING - What’s in a Marketing Plan and Why - Laura & Vicki

Laura Bell & Vicki Abraham - "Level-UP Your Marketing for Startups"

IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. Grow With Us.

Introduction
Every business needs a marketing plan. It doesn't matter if we are one person or a major corporation with 1,000+ employees in multiple locations. 

Marketing is what drives sales; without sales, we don't make the money to stay in business long-term. Without sales, we don’t have a business.

Many business leaders don't devote enough time and resources to developing a well-considered robust marketing plan but great leaders take the time to regularly develop marketing strategies and plan to build a company with a purpose.  

In this show we’ll cover the essential elements in a Marketing Plan and why it’s important - we’ll even talk about what happens when there is no plan! 

Show Objectives
The purpose of a marketing plan
It’s the roadmap that helps everyone in your business understand where you’re going, why and how and being organized can save a lot of time and money.
​
We spend some time in this show discussing whether cutting your marketing budget is the wise thing to do in a time of economic downturn - it’s timely in the pandemic when you’re possibly tightening your business belt. Tune in, our opinion might surprise you!
 
Essential Elements for your plan.
Think of your marketing strategy as a three step process.

1. RESEARCH: Know who you serve and what they want, know your competition. (WHAT)
2. PLATFORMS & CHANNELS: How will you reach clients (WHERE)
3. CONTENT: Create your campaign, and a calendar. (WHEN)

Your action steps.

1. Take the ideas from the show and apply it to your business.
2. Write a checklist for yourself of resources you want to refer back to and research.
3. Know your SWOT analysis
4. Start an ideas bank - your thoughts, concepts, campaigns.
5. Listen to this Show as a podcast, over and again and each time you’ll have a new takeaway, a new task and some new ideas.

Shows
Previous: Episode C2.04.3AA Know your Client and your Target Market
Next: Episode C2.06.3AA Getting Started with Social Media
Produced by Two Four One Branding. www.twofouronebranding.com 

​

C1.05.3AA