Laura Bell & Vicki Abraham - "Level-UP Your Marketing for Startups"
IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. Grow With Us.
Every business needs a marketing plan. It doesn't matter if we are one person or a major corporation with 1,000+ employees in multiple locations.
Marketing is what drives sales; without sales, we don't make the money to stay in business long-term. Without sales, we don’t have a business.
Many business leaders don't devote enough time and resources to developing a well-considered robust marketing plan but great leaders take the time to regularly develop marketing strategies and plan to build a company with a purpose.
In this show we’ll cover the essential elements in a Marketing Plan and why it’s important - we’ll even talk about what happens when there is no plan!
The purpose of a marketing plan
It’s the roadmap that helps everyone in your business understand where you’re going, why and how and being organized can save a lot of time and money.
We spend some time in this show discussing whether cutting your marketing budget is the wise thing to do in a time of economic downturn - it’s timely in the pandemic when you’re possibly tightening your business belt. Tune in, our opinion might surprise you!
Essential Elements for your plan.
Think of your marketing strategy as a three step process.
Your action steps.
Previous: Episode C2.04.3AA Know your Client and your Target Market
Next: Episode C2.06.3AA Getting Started with Social Media
Produced by Two Four One Branding. www.twofouronebranding.com
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